"hang man" App Store Keywords Research Case | ASOTools
×

"hang man" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hang man” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gulzar”, “mind body app”, “myers briggs”, “play video”, “facilities”, “hassle”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hang man” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hang man from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hang–man 38 6 248 52
hang man the fact edition ≤5 30 249 110
abominable hang man ≤5 30 249 108
hang man free ≤5 4 248 66
hang mang ≤5 11 249 124

The search volume of the core keyword hang man in Google App Store reached 34, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 48 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hangman hangman 41 64
2
Hangman Free ???? hangman go ≤5 30
3
Hangman Free hangman hd free ≤5 4
4
Hangman Classic hangman classical ≤5 30
5
Hangman 3D ???? hangaroo 10 15
6
Hangman Multiplayer - Online Word Game ahorcado online 14 7
7
Hangman Master marthe julie dorcena ≤5 30
8
Hangman jogos tradicionais 7 30
9
Hangman _ _ _ _ Free Classic Hidden Word Game word hangman ≤5 4
10
Hangman : Classic Word Game classic hangman game ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
w ords 66 38 250+ 235
wordd 66 31 250+ 193
words 59 75 250+ 143
cheater for words with friends 58 17 250+ 125
srabble 51 28 250+ 180

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Classic Words Solo a worded 22 44
2
Words with Friends: Play Fun Word Puzzle Games play of words 25 35
3
Pressed For Words word ruffle 6 19
4
Words with Friends Classic: Word Puzzle Challenge words 59 75
5
Make Words make words 21 24
6
Game of Words: Free Word Games & Puzzles gamewords 36 26
7
Word Wars: Play With Friends! word scrmable 56 20
8
Scrolling Words-Moving Word Game & Find Words scrolling words 8 12
9
Words Crush: Hidden Words! hidden words 11 19
10
Crossword Quest kelimesi 20 26

These five keywords: “w ords”, “wordd”, “words”, “cheater for words with friends”, “srabble”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Classic Words Solo”, “Words with Friends: Play Fun Word Puzzle Games”, “Pressed For Words”, “Words with Friends Classic: Word Puzzle Challenge”, “Make Words”, “Game of Words: Free Word Games & Puzzles”, “Word Wars: Play With Friends!”, “Scrolling Words-Moving Word Game & Find Words”, “Words Crush: Hidden Words!”, “Crossword Quest”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hang man”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hang man