"hairdo salon" App Store Keywords Research Case | ASOTools
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"hairdo salon" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hairdo salon” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “super mario”, “watched”, “cricbuzz”, “ms teams”, “galaxy bud”, “story toys”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hairdo salon” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hairdo salon from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hairdo kids salon ≤5 30 250+ 142
avenue hairdo salon ≤5 30 249 154
hair salon hairdo 2 kids game ≤5 30 250+ 157
princess hairdo salon game ≤5 30 250+ 156
princes hairdo salon ≤5 30 250+ 151

The search volume of the core keyword hairdo salon in Google App Store reached 53, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 148 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hairs Makeup Artist Salon peines 33 36
2
Hair Salon Makeup Stylist barbie hair salon 15 15
3
Princess Hairdo Salon avenue hairdo salon ≤5 30
4
Hair saloon - Spa salon hair dressers 46 14
5
Colorful Fashion Hair Salon colorful fashion hair salon ≤5 9
6
Princess Dream Hair Salon pirincess 55 22
7
Animal Hair Salon Australia - Dress Up & Styling animals australia 21 15
8
Braided Hairstyle Fashion Stylist - Salon Games capelli 33 19
9
Toca Hair Salon 4 hair salon 57 54
10
Hair salon games : Hair styles and Hairdresser hair cuts 55 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
little pretty things 65 30 250+ 144
spa 63 72 249 57
hair styler 61 11 250+ 104
hàir style 61 7 250+ 100
girls 60 68 250+ 182

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pretty Pink Fashion Boutique LLC pretty pink fashion boutique ≤5 30
2
Princess Polly princess polly 53 38
3
ROMWE - Daily Outfit Fashion romwe 58 33
4
Urban Outfitters urban outfitter 65 42
5
Pink Boutique pink lily boutique 28 18
6
PLL Amino for Pretty Little Liars pretty little liars episodes 7 29
7
Chic Me - Best Shopping Deals chic me 42 31
8
boohoo – Clothing & Fashion booboo 66 42
9
ROSEGAL-Shopping Fashion & Clothing rosegal 35 39
10
Louis Vuitton louis vuitton 61 32

These five keywords: “little pretty things”, “spa”, “hair styler”, “hàir style”, “girls”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pretty Pink Fashion Boutique LLC”, “Princess Polly”, “ROMWE - Daily Outfit Fashion”, “Urban Outfitters”, “Pink Boutique”, “PLL Amino for Pretty Little Liars”, “Chic Me - Best Shopping Deals”, “boohoo – Clothing & Fashion”, “ROSEGAL-Shopping Fashion & Clothing”, “Louis Vuitton”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hairdo salon”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hairdo salon