"hair styler" App Store Keywords Research Case | ASOTools
×

"hair styler" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hair styler” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chromecast”, “kik”, “animal crossing”, “e trade”, “bovada”, “g-mail”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hair styler” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hair styler from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hair stylers 39 11 250+ 129
hair styler app 19 4 250+ 78
hair styler salon ≤5 10 250+ 156
hair styler ar ≤5 30 250+ 98
hair styler photo app ≤5 30 250+ 80

The search volume of the core keyword hair styler in Google App Store reached 61, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 104 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hair Styler Salon hair styler salon ≤5 10
2
Women Hair Style Photo Editor hair styler app 19 4
3
Toca Hair Salon 4 hair salon 57 54
4
Hair Style For Men hair style 50 23
5
Hair Styler Photo Editor какая стрижка мне подойдет по фото ≤5 3
6
Superstar Hair Salon curling hair 33 9
7
Boy Hair Style boy hair changer for boys ≤5 30
8
Magic Mirror Demo, Hair styler hairstyle magic mirror 7 3
9
Men Hair Style - Photo Editor perm hair 30 3
10
Best Hairstyles hairstyles 51 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
isnapchat 72 32 249 157
fbac 68 59 250+ 237
spa 63 72 249 57
hàir style 61 7 250+ 100
amakeup 60 33 250+ 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Snapchat snapchat 83 47
2
Sweet Face Camera - Face Filters for Snapchat camera snap 51 17
3
Bitmoji bitmoji 62 34
4
Instagram insatgram 100 51
5
YouCam Makeup-Magic Selfie Cam & Virtual Makeovers amakeup 60 33
6
Sweet Camera Lite - Take Selfie Filter Camera caritas 43 33
7
Hoop hoop 49 59
8
Avatoon - Avatar Creator, Emoji Maker & Cartoon Me avatar 61 78
9
PicsApp Photo Editor: Photo Collage, Photo Filters edits for pictures 35 33
10
Snapseed snapseed 54 42

These five keywords: “isnapchat”, “fbac”, “spa”, “hàir style”, “amakeup”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Snapchat”, “Sweet Face Camera - Face Filters for Snapchat”, “Bitmoji”, “Instagram”, “YouCam Makeup-Magic Selfie Cam & Virtual Makeovers”, “Sweet Camera Lite - Take Selfie Filter Camera”, “Hoop”, “Avatoon - Avatar Creator, Emoji Maker & Cartoon Me”, “PicsApp Photo Editor: Photo Collage, Photo Filters”, “Snapseed”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hair styler”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hair styler