"gymnastics" App Store Keywords Research Case | ASOTools
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"gymnastics" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gymnastics” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “seaworld”, “en”, “money earn app”, “cesta básica”, “vechat”, “cuentos cortos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gymnastics” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gymnastics from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rythmic gymnastics 26 30 250+ 166
rhythmic gymnastics 26 27 250+ 140
gymnastics games 26 18 250+ 139
gymnastics bars 26 13 250+ 118
gymnastics girl 19 17 250+ 116

The search volume of the core keyword gymnastics in Google App Store reached 45, its difficulty level reached 52, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gymnastics Superstar - Spin your way to gold! jinasia 53 41
2
Rhythmic Gymnastics Dream Team: Girls Dance gimnasia artistica 29 27
3
Gymnastics Queen - Go for the Olympic Champion! gymnasti 48 55
4
Fantasy Gymnastics - Acrobat Dance World Tour gymnastyk 24 23
5
Gymnastics Moves Guide igrade for gymnastic coach ≤5 30
6
Acrobat Star Show - Show 'em what you got! acrobatic 43 25
7
Amazing Princess Gymnastics amazing princess gymnastics ≤5 30
8
Fantastic Gymnastics Game 3D nadia comaneci 41 49
9
Gymnastics kip - gymnastics meet tracker ≤5 30
10
Gymnastics Superstar - Perfect 10 the perfect 10 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
c o c o 70 22 246 128
coco 64 54 250+ 140
kissy 61 52 249 218
kisses 61 13 250+ 65
kissed 61 7 249 64

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coco - Live Video Chat coconut coco 64 54
2
Coco coco whatsapp 28 12
3
Coco Party - Dancing Queens co co 45 41
4
Music Idol - Coco Rock Star coco star 10 23
5
Coco Ice Princess coco ice princess 14 16
6
High School Crush - First Love crushes 51 15
7
Shopping Mania - Black Friday Fashion Mall Game shop a holic 29 47
8
Cheerleader Dance Off - Squad of Champions cheer 46 46
9
Acrobat Star Show - Show 'em what you got! acrobatic 43 25
10
Disney+ disney plost 73 30

These five keywords: “c o c o”, “coco”, “kissy”, “kisses”, “kissed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coco - Live Video Chat coconut”, “Coco”, “Coco Party - Dancing Queens”, “Music Idol - Coco Rock Star”, “Coco Ice Princess”, “High School Crush - First Love”, “Shopping Mania - Black Friday Fashion Mall Game”, “Cheerleader Dance Off - Squad of Champions”, “Acrobat Star Show - Show 'em what you got!”, “Disney+”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gymnastics”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gymnastics