"gym" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gym” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “google doodle”, “war zon”, “adaptation”, “finance google”, “puzzle games·”, “nurses”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gym” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gym from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gymshark 54 51 245 230
gymnasti 48 55 250+ 64
gymanstics 48 25 250+ 125
gymnasts 48 5 250+ 46
gym virtual 46 18 250+ 135

The search volume of the core keyword gym in Google App Store reached 55, its difficulty level reached 72, and the number of apps related to it reached 250+, among them, there are 79 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gym Gym Workout, Personal Trainer Bodybuilding personal trainer 41 30
2
Idle Fitness Gym Tycoon - Workout Simulator Game gym games 16 26
3
Pro Gym Workout (Gym Workouts & Fitness) simeon panda 31 30
4
Fitness & Bodybuilding palestra 48 30
5
Home Workout - No Equipment fitness 56 80
6
Gym Exercises & Workouts gym exercises 16 12
7
JEFIT Workout Tracker, Weight Lifting, Gym Log App lifting 29 20
8
Gym Workout Planner - Weightlifting plans gym workout 35 30
9
GYM Generation Fitness & Workout multifuncional gym 12 8
10
Fitness Gym Bodybuilding Pump fitness gym 19 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ufc 66 35 249 108
planet fitness 66 25 249 143
plante fitness 66 20 250+ 140
plannet fitness 66 19 249 124
planet fittness 66 18 249 119

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
EA SPORTS UFC® ufc fighting 46 13
2
UFC ufc results 48 32
3
All MMA - UFC, One, Bellator News & Live Fights bloody elbow 34 38
4
UFC Gym ufc gym 33 41
5
MMA Pankration cain velasquez 31 38
6
UFC KNOCKOUT: MMA Card Trader topps ufc ≤5 26
7
Fighting Star fighting star game offline ≤5 17
8
MMA Trainer : ufc,mma,ufc gym,fight home training artes marciales mixtas 21 11
9
Real Boxing 2 rocky 42 44
10
UFC QUIZ - Guess The Fighter! Usman or Masvidal? daniel cormier 38 50

These five keywords: “ufc”, “planet fitness”, “plante fitness”, “plannet fitness”, “planet fittness”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “EA SPORTS UFC®”, “UFC”, “All MMA - UFC, One, Bellator News & Live Fights”, “UFC Gym”, “MMA Pankration”, “UFC KNOCKOUT: MMA Card Trader”, “Fighting Star”, “MMA Trainer : ufc,mma,ufc gym,fight home training”, “Real Boxing 2”, “UFC QUIZ - Guess The Fighter! Usman or Masvidal?”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gym”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gym