"guide" App Store Keywords Research Case | ASOTools
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"guide" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “guide” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “puo”, “quit”, “hot star”, “abuela”, “walle”, “us today”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “guide” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword guide from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tvguide 66 9 250+ 47
t.v. guide 66 30 250+ 13
tv guide 58 33 250+ 62
missguided 58 28 250+ 159
sportsmans guide 48 46 250+ 218

The search volume of the core keyword guide in Google App Store reached 41, its difficulty level reached 68, and the number of apps related to it reached 249, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
TV Guide tv programmes 68 16
2
TV Listings & Guide Plus tv programming 68 16
3
Guide فري فاير 2019 التحديث الجديد بدون انترنت ≤5 28
4
Magick Guide magick 23 10
5
Command Block Guide commands for minecraft 31 13
6
Guide and Free Diamonds for Free guilt free fire ≤5 11
7
Building Guide things to build in minecraft 26 20
8
Redstone Guide creations for minecraft 14 12
9
Chemistry Guide quimica minecraft ≤5 8
10
NCO Guide rucksack 43 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google mmet 83 54 248 226
meets google 83 43 249 184
g o o g l e m e e t 83 41 248 171
geogle meet 83 41 248 161
google meetings 83 19 249 104

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Meet goigle meets 83 57
2
Google Chat chat 59 90
3
Google Classroom google kelas room 95 34
4
Guide Google meet g o o g l e m e e t 83 41
5
Google googl 100 79
6
Google Chrome: Fast & Secure chrome 76 47
7
Google Play Services for AR in app google play 45 44
8
Google Home hromecast 65 45
9
Gmail giamail 100 74
10
Hangouts hangouts 68 29

These five keywords: “google mmet”, “meets google”, “g o o g l e m e e t”, “geogle meet”, “google meetings”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Meet”, “Google Chat”, “Google Classroom”, “Guide Google meet”, “Google”, “Google Chrome: Fast & Secure”, “Google Play Services for AR”, “Google Home”, “Gmail”, “Hangouts”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “guide”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “guide