"google ads" App Store Keywords Research Case | ASOTools
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"google ads" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “google ads” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “new york”, “shakira”, “mercadolibre colombia”, “family guy”, “filmed”, “c.c”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “google ads” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword google ads from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
google adsenses 58 28 249 158
google adsense 50 33 250+ 176
ads by google 36 32 250+ 199
block ads google chrome 31 21 250+ 155
block google chrome ads 31 20 249 148

The search volume of the core keyword google ads in Google App Store reached 57, its difficulty level reached 36, and the number of apps related to it reached 250+, among them, there are 199 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Ads adwords google 66 45
2
Learn Google Ads google adwords tutorial ≤5 15
3
Local Services ads by Google google local services 11 20
4
Clever Ads Manager - Digital Marketing Campaigns clever ads manager - marketing ≤5 30
5
Google Analytics analytics google 66 26
6
Facebook Ads Manager business manager for facebook 50 30
7
Google My Business - Connect with your Customers businesses 60 28
8
Online Ad Maker ad creators 7 10
9
Google Admin g.suite 60 33
10
Google Primer primers 46 49

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtubetm 100 70 249 241
fassabook 100 64 249 231
face book 100 63 250+ 225
face-book 100 62 250+ 225
dmfacebook 100 50 249 207

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtuoob 100 68
2
YouTube Kids for Android TV мультиках 60 20
3
YouTube Kids youtoubu 100 30
4
YouTube for Android TV youtube goooo 58 27
5
Google Camera camera 61 94
6
YouTube Studio youtubestadio 63 41
7
Google googl 100 80
8
Hangouts hangouts 68 27
9
Music player - 10 bands equalizer Audio player though 46 43
10
FilmoraGo - Free Video Editor filmora 51 39

These five keywords: “youtubetm”, “fassabook”, “face book”, “face-book”, “dmfacebook”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids for Android TV”, “YouTube Kids”, “YouTube for Android TV”, “Google Camera”, “YouTube Studio”, “Google”, “Hangouts”, “Music player - 10 bands equalizer Audio player”, “FilmoraGo - Free Video Editor”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “google ads”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “google ads