"golf clubs" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “golf clubs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sacred game”, “travels”, “sumo”, “gossips”, “iphone wallpaper”, “ail”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “golf clubs” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword golf clubs from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
callaway golf clubs | 24 | 28 | 248 | 162 |
corporate golf clubs | ≤5 | 30 | 250+ | 22 |
innis arden golf clubs inc | ≤5 | 30 | 249 | 231 |
golf clash clubs guide | ≤5 | 30 | 250+ | 244 |
golf clubs for sale | ≤5 | 30 | 250+ | 71 |
The search volume of the core keyword golf clubs in Google App Store reached 32, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 64 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | SidelineSwap: Buy and Sell Sports Equipment | sideline swap | 33 | 47 | |
2 |
|
Callaway Golf Flip Book | callaway preowned | 34 | 35 |
3 |
|
Golf Clash | golg | 42 | 14 |
4 |
|
Swing'em Golf Trade In App To Sell Clubs and More | corporate golf clubs | ≤5 | 30 |
5 |
|
Golf Galaxy | golf galaxy | 40 | 48 |
6 |
|
Golf King - World Tour | golf 2020 | 34 | 30 |
7 |
|
Golf Battle | golf | 63 | 76 |
8 |
|
Perfect Swing - Golf | 高尔夫助理 | ≤5 | 30 |
9 |
|
Player One Golf : Nine Hole Golf | hole more putts | ≤5 | 30 |
10 |
|
Golf GPS Club Length | golf club distance tracker | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
usga open | 82 | 49 | 250+ | 216 |
usopen | 82 | 43 | 249 | 182 |
dick's sporting goods | 68 | 55 | 249 | 230 |
golf | 63 | 76 | 250+ | 89 |
golfe | 63 | 11 | 250+ | 102 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
2020 U.S. Open Golf Championship | usopen | 82 | 43 |
2 |
|
U.S. Open AR | us open discover | ≤5 | 30 |
3 |
|
U.S. Open Golf for Tablet | u.s. open golf championship | 12 | 23 |
4 |
|
Watch US Open Golf Live Stream free | u s open golf | 61 | 30 |
5 |
|
U.S. Women's Open | usga womens open | 31 | 24 |
6 |
|
The Official Rules of Golf | the rules of golf | 21 | 19 |
7 |
|
GHIN Mobile | ghin | 35 | 34 |
8 |
|
USGA Tournament Management | usga tournament management | 13 | 38 |
9 |
|
2019 US Open Tennis Championships | us open tennis championships | 16 | 21 |
10 |
|
Golf Channel | golf channel | 39 | 18 |
These five keywords: “usga open”, “usopen”, “dick's sporting goods”, “golf”, “golfe”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “2020 U.S. Open Golf Championship”, “U.S. Open AR”, “U.S. Open Golf for Tablet”, “Watch US Open Golf Live Stream free”, “U.S. Women's Open”, “The Official Rules of Golf”, “GHIN Mobile”, “USGA Tournament Management”, “2019 US Open Tennis Championships”, “Golf Channel”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “golf clubs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: