"golf club" App Store Keywords Research Case | ASOTools
×

"golf club" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “golf club” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “scoccer”, “mahjong‧”, “cc cleaner”, “download games app”, “vet”, “macca”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “golf club” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword golf club from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
golf clubs 32 6 250+ 64
callaway golf clubs 24 28 248 162
emerald lake golf club 14 30 249 10
fox hollow golf club 12 38 250+ 243
the ledges golf club 12 3 250+ 18

The search volume of the core keyword golf club in Google App Store reached 39, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 37 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Golf Clash golg 42 14
2
Golf Battle golf 63 76
3
Mini Golf Club dundalk golf club ≤5 1
4
Golf King - World Tour golf 2020 34 30
5
Golf Handicap, GPS, Scorecard - MOGC scorecards 24 4
6
WGT Golf golfe 63 11
7
Mini Golf King - Multiplayer Game mimi golf 50 9
8
Mini Golf Club 2 the golf club 2 ≤5 30
9
Golf Rival golf rival 25 31
10
Golf Master 3D golf gloves 28 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dick's sporting goods 68 55 249 230
golf 63 76 250+ 89
golfe 63 11 250+ 102
usopen golf 61 44 248 193
g a r m i n 60 30 248 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
DICK'S Sporting Goods, Fitness carhartt 58 42
2
DICK'S Scan, Pay & Play dicks 18 27
3
Golf Galaxy golf galaxy 40 48
4
GameChanger Team Manager game changed 43 41
5
Dick's Tournament Series dick's sporting goods mobile app ≤5 23
6
Bass Pro Shops pro bass shop 58 30
7
Under Armour - Athletic Shoes, Running Gear & More under armour 60 31
8
Dicks Fresh Market dicks fresh market ≤5 26
9
Disc Golf Sporting Goods dunham s sporting goods 19 40
10
The Big5 App big 5 53 30

These five keywords: “dick's sporting goods”, “golf”, “golfe”, “usopen golf”, “g a r m i n”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “DICK'S Sporting Goods, Fitness”, “DICK'S Scan, Pay & Play”, “Golf Galaxy”, “GameChanger Team Manager”, “Dick's Tournament Series”, “Bass Pro Shops”, “Under Armour - Athletic Shoes, Running Gear & More”, “Dicks Fresh Market”, “Disc Golf Sporting Goods”, “The Big5 App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “golf club”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “golf club