"go - game" App Store Keywords Research Case | ASOTools
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"go - game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “go - game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lada niva”, “utensil”, “looney toon”, “oh yeah”, “iphone 7 plus”, “csgo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “go - game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword go - game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
go game 33 37 250+ 177
pokémon go game 26 17 250+ 158
go fish card game 22 30 249 197
game of go 21 23 250+ 164
go board game 21 11 250+ 99

The search volume of the core keyword go - game in Google App Store reached 33, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 178 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Go Free go 72 92
2
Go - Learn & Play - Baduk Pop (Tsumego/Weiqi Game) baduk 16 17
3
Go Game - 2 Players cờ vây 7 13
4
Tsumego Pro (Go Problems) problems 46 59
5
GOdroid grothe ≤5 33
6
Online GO go online 28 36
7
Go the surrounding game ≤5 30
8
Super Machino go: world adventure game game for free 42 53
9
Joseki go game - joseki ≤5 30
10
Go Game go game 11 app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gogl 100 64 248 232
googo 100 55 247 210
googel 100 50 246 201
youtuer 100 38 250+ 193
youtuober 100 30 250+ 214

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Translate gooletranslet 100 35
4
Google Go: A lighter, faster way to search googul 100 48
5
Google Play Games p l a y s t o r e 80 54
6
Google TV (previously Play Movies & TV) movie new 68 13
7
Google Drive googledi 85 49
8
Chrome Beta extensions for chrome 56 38
9
Google One one 61 85
10
Google Pay: A safe & helpful way to manage money google pay 58 47

These five keywords: “gogl”, “googo”, “googel”, “youtuer”, “youtuober”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Translate”, “Google Go: A lighter, faster way to search”, “Google Play Games”, “Google TV (previously Play Movies & TV)”, “Google Drive”, “Chrome Beta”, “Google One”, “Google Pay: A safe & helpful way to manage money”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “go - game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “go - game