"gnomes" App Store Keywords Research Case | ASOTools
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"gnomes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gnomes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “play market”, “marley spoon”, “虎牙”, “arquitetura”, “google doodle”, “iş”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gnomes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gnomes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sherlock gnomes 29 42 249 222
gnomes games 10 21 249 175
finding gnomes ≤5 29 250+ 229
gnomes garden odyssey ≤5 30 250+ 172
gnomes garden 2 free ≤5 30 248 229

The search volume of the core keyword gnomes in Google App Store reached 45, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 136 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gnomes Garden 4: New sweet home (free-to-play) gnomes games 10 21
2
Gnomes Garden royal envoy 8 22
3
Gnomes Garden 2: The Queen of Trolls the queen of nothing 18 38
4
Gnomes Garden 5: Halloween Night (free-to-play) 8floor ≤5 30
5
Gnomes Garden 6: The Lost King (free-to-play) gnomes garden 2 ≤5 12
6
Gnomes Garden 7: Christmas story (free-to-play) 8 floor games free ≤5 30
7
Gnomes Garden 3: The Thief of Castles gnomes garden 3 ≤5 14
8
Gnomes Garden 6: The Lost King gnomes garden: the lost king ≤5 30
9
Fantasy Gnome Village – Trolls House Cleaning gnome 33 40
10
Gnomes Lawn gnome 33 40

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hot maill 100 30 250+ 22
oulo 90 63 250+ 232
houtlook 90 57 250+ 223
outlock 90 47 250+ 197
ensy 90 44 249 199

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Email For Outlook outlook express for android ≤5 19
2
Emails - AOL, Outlook, Hotmail aol mail 67 39
3
Email App for Any Mail juno email 35 19
4
Email App for Android netzero email apps for android ≤5 19
5
Email Exchange + by MailWise activesync exchange 11 21
6
Email Blue Mail - Calendar & Tasks e-pos 46 44
7
Email - Lightning Fast & Secure Mail msil 77 27
8
Microsoft Outlook: Organize Your Email & Calendar houtlook 90 57
9
Email app for android - Supermail outlook.live.com/mail/inbox 11 30
10
Email for Hotmail - Outlook Mail - Mailbox 信箱hotmail ≤5 15

These five keywords: “hot maill”, “oulo”, “houtlook”, “outlock”, “ensy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Email For Outlook”, “Emails - AOL, Outlook, Hotmail”, “Email App for Any Mail”, “Email App for Android”, “Email Exchange + by MailWise”, “Email Blue Mail - Calendar & Tasks”, “Email - Lightning Fast & Secure Mail”, “Microsoft Outlook: Organize Your Email & Calendar”, “Email app for android - Supermail”, “Email for Hotmail - Outlook Mail - Mailbox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gnomes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gnomes