"gliding" App Store Keywords Research Case | ASOTools
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"gliding" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gliding” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “the sims free play”, “wonder world”, “apoyo”, “assistir filmes”, “amman”, “thrift”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gliding” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gliding from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hang gliding 33 24 250+ 150
paragliding 29 21 250+ 103
powered paragliding 11 27 250+ 193
gliding squirrels 7 25 249 203
paragliding map ≤5 15 250+ 128

The search volume of the core keyword gliding in Google App Store reached 43, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 71 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sky Glider 3D glider 34 27
2
Road Glider gliders 28 7
3
Real Hang Gliding : Free Game hang gliding 33 24
4
Wingsuit Flying flying 51 65
5
Hang Glider 3D hang glider 21 19
6
Hang Gliding Simulator wing gliding simulator ≤5 7
7
PicaSim: Free flight simulator glider plane 19 10
8
Glider Flight Simulator glider simulator games ≤5 9
9
Xtreme Soaring 3D FREE soaring 39 23
10
Glider Sim glader games ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tviterr 93 30 250+ 220
g 83 83 250+ 52
badoool 80 47 250+ 235
timdrt 75 30 250+ 239
sinapp chat 72 46 250+ 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twister - A Tweet Generator that can be my next tweet ≤5 19
2
Download Twitter Videos (Super Fast) twimate 7 12
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Periscope - Live Video peresicope 53 32
5
Bleacher Report: sports news, scores, & highlights bleacher report 52 52
6
LINE Lite: Free Calls & Messages line lite 23 22
7
TweetCaster for Twitter tweetdeck 43 30
8
Owly for Twitter owly 14 26
9
Reddit reddit 77 59
10
Talon for Twitter twitet app 33 30

These five keywords: “tviterr”, “g”, “badoool”, “timdrt”, “sinapp chat”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twister - A Tweet Generator”, “Download Twitter Videos (Super Fast)”, “Twitch: Livestream Multiplayer Games & Esports”, “Periscope - Live Video”, “Bleacher Report: sports news, scores, & highlights”, “LINE Lite: Free Calls & Messages”, “TweetCaster for Twitter”, “Owly for Twitter”, “Reddit”, “Talon for Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gliding”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gliding