"glass" App Store Keywords Research Case | ASOTools
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"glass" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “glass” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “im academy”, “calle”, “tabs for guitar”, “mujeres”, “apps whatsapp apps”, “sf giants”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “glass” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword glass from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
google glassroom 67 17 250+ 93
glassroom 65 22 249 112
glass door 58 29 250+ 170
glassdor 58 22 247 123
glassdoor 56 28 248 146

The search volume of the core keyword glass in Google App Store reached 48, its difficulty level reached 67, and the number of apps related to it reached 250+, among them, there are 37 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Smash Hit hitting 50 36
2
Happy Glass vasos 43 28
3
Magnifying Glass magnifying glass 49 37
4
Magnifying Glass + Flashlight magnafying glass 45 6
5
Glass Tower World gadgetcrafts ≤5 32
6
Glass Tower glass tower 10 31
7
Broken Glass live wallpaper & prank app broken glass 20 17
8
Glass Masquerade stained glass puzzle games ≤5 10
9
Magnifier Plus - Magnifying Glass with Flashlight magnify glasses 45 5
10
Happy Crow - Fill the Glass jelly happy glass ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
happy 58 79 249 98
water 54 77 250+ 110
eddie redmayne 53 61 250+ 249
sees 53 57 250+ 243
warny parker 53 46 248 207

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Happy Wheels wheels happy 58 48
2
Happy Color™ – Color by Number colour 48 47
3
Happy Pet Story: Virtual Pet Game happy pets 19 20
4
Happy Glass vasos 43 28
5
Happy Playground Wheels hepimizin oyunları ≤5 25
6
Happy Stack Ball-crush helix jump stacx 40 27
7
Happy Apps and Storage Manager happy. mode 43 23
8
Color by Number - Happy Paint color by number 2018 - foxpix ≤5 30
9
Happy Hop: Kawaii Jump cuter 55 32
10
Happy Scratch happy scratch 14 18

These five keywords: “happy”, “water”, “eddie redmayne”, “sees”, “warny parker”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Happy Wheels”, “Happy Color™ – Color by Number”, “Happy Pet Story: Virtual Pet Game”, “Happy Glass”, “Happy Playground Wheels”, “Happy Stack Ball-crush helix jump”, “Happy Apps and Storage Manager”, “Color by Number - Happy Paint”, “Happy Hop: Kawaii Jump”, “Happy Scratch”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “glass”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “glass