"games of games" App Store Keywords Research Case | ASOTools
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"games of games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “games of games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tiki”, “jw.org”, “popsugar”, “need”, “adivinanza”, “excitement”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “games of games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword games of games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
games of thorns 65 32 249 162
games of snakes 60 12 250+ 93
gane of games 50 56 250+ 243
games free of girls 50 24 250+ 203
games of thrones 47 26 249 151

The search volume of the core keyword games of games in Google App Store reached 40, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 241 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Game of Games the Game gane of games 50 56
2
Ellen's Road to Riches Slots & Casino Slot Games zheng he 26 47
3
Psych! The best party game to play with friends psych 48 45
4
Words Story - Addictive Word Game good games 41 49
5
PBS KIDS Games games what are free 55 49
6
Heads Up! - The Best Charades Game! heads up 50 32
7
Surprise Eggs - Kids Toys Game oyuncakları 41 6
8
Masha and the Bear Child Games under games 55 30
9
Fun GameBox 3000+ games in App fun as games 43 36
10
ellentube ellen 41 45

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gogl 100 64 248 232
googel 100 50 246 201
nafflix 93 43 250+ 185
wotchap 90 30 249 245
robomx 88 53 249 220

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google googl 100 79
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Translate gooletranslet 100 35
4
Google Go: A lighter, faster way to search log-in 56 54
5
Google Play Games p l a y s t o r e 80 54
6
Google TV (previously Play Movies & TV) movie new 68 13
7
Google Drive drive google 85 41
8
Chrome Beta extensions for chrome 56 38
9
Google One one 61 85
10
Google Pay: A safe & helpful way to manage money google pay 58 47

These five keywords: “gogl”, “googel”, “nafflix”, “wotchap”, “robomx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Translate”, “Google Go: A lighter, faster way to search”, “Google Play Games”, “Google TV (previously Play Movies & TV)”, “Google Drive”, “Chrome Beta”, “Google One”, “Google Pay: A safe & helpful way to manage money”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “games of games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “games of games