"games bus" App Store Keywords Research Case | ASOTools
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"games bus" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “games bus” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “liên quân mobile”, “regex”, “rangers”, “rotated”, “hotstar apps downloading”, “netflix app”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “games bus” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword games bus from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bus games 40 22 250+ 166
games business 28 24 250+ 176
baby bus games 27 23 250+ 216
bus driving games 21 13 250+ 156
bus games simulator 18 12 250+ 159

The search volume of the core keyword games bus in Google App Store reached 36, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 149 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Offroad Bus Driving Game: Bus Simulator bushame ≤5 30
2
Bus Simulator 2019 Ultimate - Coach Bus cilantros 51 41
3
Offroad Bus Simulator 2019 offroad bus simulator real games ≤5 5
4
Bus Driving Indonesia Simulator: Free Bus Games amusing hands bus ≤5 5
5
City Taxi Bus Driving Simulator bus taxi driver game offline ≤5 5
6
Heavy Mountain Bus Driving Games 2019 heavy mountain bus driving games 2019 ≤5 3
7
My School Bus : School Bus Driving & Parking Game rfvh ≤5 30
8
Heavy Bus Parking Simulator: Free Game bus 3d parking ≤5 5
9
🚍 Coach Bus Simulator 2020: Bus Driving Games jerry buss ≤5 30
10
City Bus Driving Simulator 17 real bus driving simulator 17 ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
a okul 68 30 250+ 173
driving 65 82 250+ 182
indonisia 60 13 250+ 80
robotic 58 12 250+ 133
shalimar game 56 57 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Miga Town: My School miga school 10 13
2
High School Girl Life Simulator 2020 new girl 39 20
3
Tatil Sayacı - Okul Sayacı okul açılma sayacı ≤5 24
4
Virtual High School Teacher 3D escuelas virtuales 11 7
5
School Assistant school helper ≤5 9
6
Preschool Teacher preschool teacher 19 4
7
MEB E-OKUL VBS e okul 43 22
8
How to make school supplies school supplies 39 17
9
Unicorn School Organizer (Planner) unicorn study timetable ≤5 20
10
TRT Çocuk Anaokulum beykent bilge çocuk anaokulu ≤5 30

These five keywords: “a okul”, “driving”, “indonisia”, “robotic”, “shalimar game”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Miga Town: My School”, “High School Girl Life Simulator 2020”, “Tatil Sayacı - Okul Sayacı”, “Virtual High School Teacher 3D”, “School Assistant”, “Preschool Teacher”, “MEB E-OKUL VBS”, “How to make school supplies”, “Unicorn School Organizer (Planner)”, “TRT Çocuk Anaokulum”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “games bus”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “games bus