"game for girls" App Store Keywords Research Case | ASOTools
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"game for girls" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “game for girls” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “foo”, “chayanne”, “wego”, “ischia”, “celtics”, “synthesiser”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “game for girls” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword game for girls from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
free game for girls 37 23 250+ 203
dress up game for girls 29 15 250+ 142
for the girls card game 16 15 250+ 174
dress up game for teen girls ≤5 9 250+ 146
pony princess game for girls ≤5 8 250+ 141

The search volume of the core keyword game for girls in Google App Store reached 44, its difficulty level reached 28, and the number of apps related to it reached 249, among them, there are 205 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dress up - Games for Girls games for girls 53 38
2
Unicorn Slime Simulator: Girls Games girl games 55 32
3
Makeup Kit Cleaning – Makeup Games for Girls ganes for girls 38 22
4
Unicorn Chef: Cooking Games for Girls f games for girls 50 25
5
Girls games: Painting and coloring girls game 44 30
6
Rich Girls Shopping ???? - Cash Register Games go shopping 39 30
7
Unicorn Chef Carnival Fair Food: Games for Girls a girl games 50 27
8
Girls Nail Salon - Manicure games for kids girl gamea 50 20
9
Rich Girl Crazy Shopping - Fashion Game gile game 50 30
10
Red Carpet Dress Up Girls Game dress up the girls games 29 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pizza hoay 77 66 250+ 248
pizze 77 19 248 107
tikopedua 65 30 249 172
spa 63 73 250+ 57
nail salons 63 8 250+ 67

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Good Pizza, Great Pizza pizze 77 19
2
Moto Bike Pizza Delivery – Girl Food Game newspaper bicycle girl & bike sim ≤5 30
3
Little Panda’s Space Kitchen - Kids Cooking f.v panda ≤5 30
4
Hell’s Cooking: crazy burger, kitchen fever tycoon бургеров 29 11
5
Cooking Fever restaurantes 65 23
6
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
7
Magic Jigsaw Puzzles free online puzzles 26 30
8
Uber Eats: Order Food Delivery uber eats 74 30
9
free video calls and chat lizzy caplan 48 55
10
Toca Kitchen regressing 45 30

These five keywords: “pizza hoay”, “pizze”, “tikopedua”, “spa”, “nail salons”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Good Pizza, Great Pizza”, “Moto Bike Pizza Delivery – Girl Food Game”, “Little Panda’s Space Kitchen - Kids Cooking”, “Hell’s Cooking: crazy burger, kitchen fever tycoon”, “Cooking Fever”, “Cooking Madness - A Chef's Restaurant Games”, “Magic Jigsaw Puzzles”, “Uber Eats: Order Food Delivery”, “free video calls and chat”, “Toca Kitchen”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “game for girls”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “game for girls