"gadgets" App Store Keywords Research Case | ASOTools
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"gadgets" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gadgets” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “droidcam”, “marathon”, “giorni”, “microsoft account”, “pam”, “pacsun”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gadgets” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gadgets from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cool gadgets 26 17 250+ 117
gadgets now 24 22 248 162
spy gadgets 24 8 250+ 114
gadgets 360 22 32 250+ 186
gizmos and gadgets 11 34 250+ 235

The search volume of the core keyword gadgets in Google App Store reached 40, its difficulty level reached 26, and the number of apps related to it reached 249, among them, there are 78 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gadget Flow - Shopping App for Gadgets and Gifts gadget 41 44
2
China Gadgets – The Gadget App chinavasion 12 30
3
Gadgets Online Shopping gadgets now online shopping app ≤5 10
4
Gadgets 360 gadgets now 24 22
5
Gizmo & Gadget Feed! Awesome Geek Gadgets & Gizmos gizmos today ≤5 30
6
Gadgets Factory gudget ≤5 26
7
DHgate - online wholesale stores dg gate 46 20
8
Idle Gadgets tool idle ≤5 15
9
GeekBuying - Gadget shopping made easy geekbuying 31 39
10
Gadget Store gadget store 14 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
climas 100 32 250+ 183
amazon 93 62 249 67
eeba 90 53 249 202
ensy 90 44 249 199
e bay 90 44 248 216

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather forecast wether 100 32
2
Weather forecast previsão do tempo 82 30
3
Weather Forecast & Snow Radar: The Weather Channel wheather 100 32
4
Weather Forecast tienpo 24 23
5
Transparent clock & weather - forecast & radar времето 63 34
6
Weather Forecast free clima cd juárez 41 22
7
Free Weather Forecast & Clock Widget wheater's app free south africa ≤5 11
8
Weather Forecast indra vajra app indravajra app ≤5 28
9
Yahoo Weather 天气 48 28
10
Local Weather - Weather Widget local weather 43 30

These five keywords: “climas”, “amazon”, “eeba”, “ensy”, “e bay”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather forecast”, “Weather forecast”, “Weather Forecast & Snow Radar: The Weather Channel”, “Weather Forecast”, “Transparent clock & weather - forecast & radar”, “Weather Forecast free”, “Free Weather Forecast & Clock Widget”, “Weather Forecast”, “Yahoo Weather”, “Local Weather - Weather Widget”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gadgets”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gadgets