"fried rice" App Store Keywords Research Case | ASOTools
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"fried rice" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fried rice” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “trello”, “webkinz”, “sportsman guide”, “korean to english translator”, “parking games”, “derm”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fried rice” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fried rice from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fried rice recipe 45 3 249 36
chinese fried rice 26 5 250+ 50
noodles fried rice 9 30 250+ 39
chinese fried rice games ≤5 10 250+ 117
fried rice recipe bangla ≤5 4 249 46

The search volume of the core keyword fried rice in Google App Store reached 46, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 29 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Best Fried Rice Recipe Collection fried rice recipe 45 3
2
Rice Recipes : Fried rice, pilaf fried rice recipe 45 3
3
Chinese Rice Maker chinese fried rice 26 5
4
Fried Rice Recipe fried rice recipe bangla ≤5 4
5
999+ Rice Recipes rice recipes 34 15
6
Fried Rice Recipes fried rice recipe 45 3
7
201+ All Rice Recipes jeera rice 31 2
8
Easy Rice Recipes easy rice recipes ≤5 30
9
Chinese Street Food - Cooking Game manchu ka game ≤5 27
10
Delicious Fried Rice chinese fried rice 26 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
uberfood 72 35 249 172
sushid 70 48 250+ 211
planet fittness 66 18 249 119
chinese food near me 66 12 250+ 99
kebabs 63 7 249 5

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Uber Eats: Order Food Delivery uber eats 74 30
2
Uber Eats Orders orders 35 45
3
Uber Fleet uber fleer 16 26
4
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 34
5
Deliveroo: Takeaway food deliveroo 54 42
6
Uber Eats: Manager overheads 36 25
7
Fantuan Delivery-饭团外卖 fantuan 22 24
8
Jumia Food: Local Food Delivery near You jumiafood 36 36
9
Postmates - Local Restaurant Delivery & Takeout postmates 60 37
10
Rappi rappi 49 38

These five keywords: “uberfood”, “sushid”, “planet fittness”, “chinese food near me”, “kebabs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Uber Eats: Order Food Delivery”, “Uber Eats Orders”, “Uber Fleet”, “Grubhub: Local Food Delivery & Restaurant Takeout”, “Deliveroo: Takeaway food”, “Uber Eats: Manager”, “Fantuan Delivery-饭团外卖”, “Jumia Food: Local Food Delivery near You”, “Postmates - Local Restaurant Delivery & Takeout”, “Rappi”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fried rice”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fried rice