"free vpns" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “free vpns” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tiktok logo”, “shoes”, “bed bath and beyond”, “desenhar”, “resin evil”, “bolt”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “free vpns” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword free vpns from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
vpns free 55 26 250+ 158
best vpns free 36 20 250+ 145
free vpns for netflix 26 15 250+ 145
vpns free internet ≤5 13 250+ 165
all vpns free ≤5 8 250+ 135

The search volume of the core keyword free vpns in Google App Store reached 55, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 171 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
VPNvio - Free VPN Proxy & Best Secure VPN Free VPN actvpn ≤5 6
2
BigMama - Free VPN 500mb vpn ≤5 10
3
GFast VPN:FAST VPN FREE VPN & PROTECTED VPN ⅴpn ≤5 9
4
USA VPN - Free VPN & Unlimited Secured VPN usa vpn - free vpn u0026 unlimited secure vpn ≤5 7
5
Turbo VPN- Free VPN Proxy Server & Secure Service vpn 65 100
6
Free Unlimated Vpn Proxy free internet app in pakistan vpn ≤5 7
7
South Africa VPN - Free VPN Proxy free internet vpn south africa ≤5 10
8
Free VPN Whale Unlimited Secure Hotspot VPN Proxy whalevpn ≤5 10
9
Galaxy VPN - Free VPN Unlimited time & traffic 银河 9 18
10
Speed VPN Pro-Fast, Secure, Free Unlimited Proxy vpn pro secure 2020 ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ewvpn 80 68 249 248
proxies 73 17 250+ 117
proxy free 73 30 248 118
exp 68 65 250+ 117
expres 68 62 249 131

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NordVPN: Best VPN Fast, Secure & Unlimited nordvpn 58 33
2
ExpressVPN - #1 Trusted VPN - Secure Private Fast expressvpn 55 29
3
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49
4
Google Drive google drivs 85 42
5
Norton Secure VPN – Security & Privacy WiFi Proxy norton vpn 26 25
6
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
7
Fast VPN & Proxy – Kaspersky Secure Connection kaspersky vpn 16 40
8
FaceApp — Face Editor & Beauty Makeover adaee 63 64
9
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
10
Hungry Shark Evolution shark 57 71

These five keywords: “ewvpn”, “proxies”, “proxy free”, “exp”, “expres”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NordVPN: Best VPN Fast, Secure & Unlimited”, “ExpressVPN - #1 Trusted VPN - Secure Private Fast”, “SoundCloud - Play Music, Audio & New Songs”, “Google Drive”, “Norton Secure VPN – Security & Privacy WiFi Proxy”, “Spotify: Listen to new music, podcasts, and songs”, “Fast VPN & Proxy – Kaspersky Secure Connection”, “FaceApp — Face Editor & Beauty Makeover”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Hungry Shark Evolution”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “free vpns”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “free vpns