"free online games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “free online games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “truck stop”, “dinosaur games”, “lightinthebox”, “search picture”, “dearth”, “yellow colour”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “free online games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword free online games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
free games online 51 45 250+ 240
online games for free 39 43 250+ 234
play games online for free 34 30 250+ 235
free fire games online 33 21 250+ 168
free online games kids 28 30 250+ 157

The search volume of the core keyword free online games in Google App Store reached 42, its difficulty level reached 41, and the number of apps related to it reached 250+, among them, there are 236 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Modern Strike Online: Free PvP FPS shooting game online game 61 50
2
FREE ONLINE GAMES gaming games online 6 25
3
Free Online Game All Fun Game - Action Games 2021 poki free online games 12 23
4
Fire Strike Online - Gun Games FPS online games for free 39 43
5
Games World Online All Fun Game - New Arcade 2020 browser game 38 30
6
Snake.io - Fun Addicting Arcade Battle .io Games snkee 70 30
7
MaskGun Multiplayer FPS - Free Shooting Game fornate game 38 30
8
Draw N Guess Multiplayer multiplayer games 48 38
9
Modern Ops - Online FPS (Gun Games Shooter) zula 42 44
10
Fun Run 3 - Multiplayer Games السبق 66 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wotchap 90 30 249 245
domano 80 37 249 157
doninor 80 36 244 160
doninos 80 26 248 128
dominies 80 23 249 114

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
myVEGAS Slots - Las Vegas Casino Slot Machines my casino 34 30
2
TextNow: Free Texting & Calling App text now 68 29
3
NFL nfl 79 42
4
APUS Message Center—Intelligent management herberger's 11 36
5
Slotomania™ Free Slots: Casino Slot Machine Games slotomania 42 40
6
Wattpad - Read & Write Stories wattpad 73 45
7
SHOWTIME showtime 54 36
8
Free Call : Call Free & Free Text call 54 90
9
Plenty of Fish Free Dating App pof 72 24
10
OkCupid - The Online Dating App for Great Dates okcupid 60 25

These five keywords: “wotchap”, “domano”, “doninor”, “doninos”, “dominies”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “myVEGAS Slots - Las Vegas Casino Slot Machines”, “TextNow: Free Texting & Calling App”, “NFL”, “APUS Message Center—Intelligent management”, “Slotomania™ Free Slots: Casino Slot Machine Games”, “Wattpad - Read & Write Stories”, “SHOWTIME”, “Free Call : Call Free & Free Text”, “Plenty of Fish Free Dating App”, “OkCupid - The Online Dating App for Great Dates”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “free online games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “free online games