"formula" App Store Keywords Research Case | ASOTools
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"formula" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “formula” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tongue”, “costos”, “shivaji maharaj”, “médecine”, “newspaper telugu”, “gaslight”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “formula” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword formula from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
formula 1 58 13 250+ 72
quadratic formula 55 4 250+ 32
formulario google 50 19 247 106
formula 1 2020 45 11 250+ 84
formulario 41 16 249 98

The search volume of the core keyword formula in Google App Store reached 38, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Top Speed Formula Car Racing: New Car Games 2020 car games races 53 24
2
Formula 1® fumola 1 68 8
3
Formula Car GT Racing Stunts- Impossible Tracks 3D formulara 33 12
4
Grand Formula Racing 2019 Car Race & Driving Games automovilismo 11 15
5
Formula Unlimited Racing formula 1 fx for 2019 ≤5 15
6
Formula Racing 2020 real formula racing ≤5 6
7
All Maths Formulas mathematics formulas 24 4
8
Formulia relativo 34 48
9
Formula Car Simulator 2020 - Offroad Racing Car off road racing car game ≤5 12
10
Formula Car Stunt Games- Mega Ramp Stunt Car Games formula mega ramp car game ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google focs 83 45 248 194
giogle docs 83 44 248 195
goggle docs 83 44 248 190
google dics 83 43 248 192
googe docs 83 43 248 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Docs giogle docs 83 44
2
Google Drive googledi 85 49
3
Google Slides google sludes 70 47
4
Google Sheets goigle sheets 68 34
5
Google PDF Viewer drive pdf 56 19
6
Files by Google: Clean up space on your phone files 58 44
7
Google One one 61 85
8
Google oogle 100 86
9
Google Keep - Notes and Lists tubufy 80 69
10
Google Calendar google calen 70 24

These five keywords: “google focs”, “giogle docs”, “goggle docs”, “google dics”, “googe docs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Docs”, “Google Drive”, “Google Slides”, “Google Sheets”, “Google PDF Viewer”, “Files by Google: Clean up space on your phone”, “Google One”, “Google”, “Google Keep - Notes and Lists”, “Google Calendar”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “formula”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “formula