"food colouring" App Store Keywords Research Case | ASOTools
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"food colouring" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “food colouring” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “make a game”, “mentioned”, “mizuno”, “jrs”, “cartões riachuelo”, “jds”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “food colouring” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword food colouring from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
food colouring app ≤5 6 250+ 96
food colouring book ≤5 5 250+ 83
food colouring games for girls ≤5 4 250+ 111
food colouring game by number ≤5 4 250+ 91
fast food colouring games ≤5 3 250+ 79

The search volume of the core keyword food colouring in Google App Store reached 34, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 60 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cherry Fruits Color By Number Pixel Pics fresh fruit pixel art ≤5 2
2
Fruit and Vegetables Coloring for kids fruits and vegetable coloring ≤5 30
3
Pixel Coloring Pages new pixel art color by number 2020 ≤5 30
4
Color by number free - color by number games color by number free color by number games ≤5 6
5
Birds Color By Number, pixel bird coloring pixel birds ≤5 14
6
Candy color by number : Pixel art cupcake paintbox color by number cupcake ≤5 30
7
Color by Numbers Or Draw Famous Players nba drawing 9 30
8
Kawaii Food Coloring Book kawaii food coloring book ≤5 3
9
Food Coloring By Numbers:PixelArt food color by number ≤5 30
10
Mandala coloring - Color by number pixel art pixel art de mandalas ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
girlzs 73 43 250+ 208
lce cream 68 7 250+ 80
colous 61 35 250+ 188
ubicorn 60 7 250+ 121
dibujar fácilmente 56 10 250+ 105

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Guns GirlZ - Mirage Cabin guns girlz mirage cabin ≤5 18
2
Unicorn Chef Carnival Fair Food: Games for Girls a girl games 50 27
3
Rich Girls Shopping ???? - Cash Register Games go shopping 39 30
4
Girls games: Painting and coloring girls game 44 30
5
Pink GirlZ girlz 18 27
6
💃 Wallpapers for Girls - Girly backgrounds cirly ≤5 2
7
Guns Girl - Honkai Gakuen gun girls 26 17
8
Zgirls zgirls 25 27
9
Girls' Frontline firls 73 32
10
It Girl - Fashion Celebrity & Dress Up Game girlds 73 18

These five keywords: “girlzs”, “lce cream”, “colous”, “ubicorn”, “dibujar fácilmente”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Guns GirlZ - Mirage Cabin”, “Unicorn Chef Carnival Fair Food: Games for Girls”, “Rich Girls Shopping ???? - Cash Register Games”, “Girls games: Painting and coloring”, “Pink GirlZ”, “💃 Wallpapers for Girls - Girly backgrounds”, “Guns Girl - Honkai Gakuen”, “Zgirls”, “Girls' Frontline”, “It Girl - Fashion Celebrity & Dress Up Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “food colouring”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “food colouring