"flower power" App Store Keywords Research Case | ASOTools
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"flower power" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “flower power” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dialer”, “d u o l i n g o”, “cynical”, “semantics”, “easeus”, “stena line”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “flower power” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword flower power from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
power flower 41 7 249 66
flower power florist & flower shop ≤5 30 250+ 136
parrot flower power tablet ≤5 30 249 244
pit bull flower power ≤5 30 249 198
flower power assistant ≤5 30 249 135

The search volume of the core keyword flower power in Google App Store reached 41, its difficulty level reached 13, and the number of apps related to it reached 249, among them, there are 87 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Blossom Blast Saga blossoming 46 5
2
Parrot Flower Power parrot flower power tablet ≤5 30
3
Flower Power flower power minecraft ≤5 30
4
Flower Power B-LE *beta* parrot flower power tablet ≤5 30
5
Flower Mania: Match 3 Game flower mania - match 3 game ≤5 30
6
Blossom Crush Flower Shop flower power florist & flower shop ≤5 30
7
Flower Power flowerpower 26 24
8
Blossom Garden blossom garden 13 6
9
Flowers Blast 2020 – Blossom Match 3 Game flower blast match ≤5 5
10
Flower Power Live parrot flower power app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weathercn 100 73 250+ 249
wather 100 32 250+ 189
lyoutup 100 30 250+ 234
nexflique 93 30 250+ 228
wassatap 90 30 249 229

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AccuWeather: Live weather radar & local forecast погоду 88 32
2
Weather forecast climas 100 32
3
1Weather : Forecasts, Widgets, Snow Alerts & Radar iweather 62 22
4
Weather forecast previsão do tempo 82 30
5
Weather Forecast & Snow Radar: The Weather Channel wheather 100 32
6
Transparent clock & weather - forecast & radar времето 63 34
7
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
8
MyRadar Weather Radar radar 55 74
9
Weather & Widget - Weawow eye in sky 33 29
10
Yahoo Weather 天气 48 28

These five keywords: “weathercn”, “wather”, “lyoutup”, “nexflique”, “wassatap”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AccuWeather: Live weather radar & local forecast”, “Weather forecast”, “1Weather : Forecasts, Widgets, Snow Alerts & Radar”, “Weather forecast”, “Weather Forecast & Snow Radar: The Weather Channel”, “Transparent clock & weather - forecast & radar”, “Weather by WeatherBug: Live Radar Map & Forecast”, “MyRadar Weather Radar”, “Weather & Widget - Weawow”, “Yahoo Weather”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “flower power”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “flower power