"flippy bird" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “flippy bird” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pasta tarifleri”, “food wars”, “testo”, “osm”, “administrative”, “tun”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “flippy bird” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword flippy bird from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
flippy birds	48	8	250+	60
flippy bird fly	≤5	4	250+	44
flippy birdy	≤5	28	250+	249
flippy bird free	≤5	10	250+	100
flippy birdo	≤5	30	250+	245

The search volume of the core keyword flippy bird in Google App Store reached 33, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Fabby Bird	flappy bird	53	10
2		Flappy Crush	flappy	25	51
3		Strange Bird - The Flapp Game	flappy bird games	7	6
4		Flippy Bird	flyppy bird	≤5	10
5		Sloppy Bird	bird jump hnp	≤5	31
6		Flipper Bird	flippy birds	48	8
7		Bouncy Hills	fluffy chicken	23	35
8		Flappy Tap	spot flappy	≤5	23
9		Bird 420 - MLG	420 blaze it	11	33
10		Flap The Bird	flap flap	7	6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
pokey mann	68	61	250+	237
jumb	66	30	249	140
dunel	63	58	250+	241
shop	60	83	249	179
bird	60	77	250+	86

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Ball Hook	hooked ball	≤5	30
2		Stack Jump	herschel walker	41	50
3		Stickman Hook	exstention	53	58
4		Dune!	dunel	63	58
5		PAC-MAN	pack man	66	45
6		Big Big Baller	big freedia	31	50
7		Sausage Flip	ruth chris	48	58
8		Voodoo - Cube Surfer	voodoo	48	43
9		Pokey Jump	pokey jump	≤5	23
10		Kick the Buddy	ted bundy	58	56

These five keywords: “pokey mann”, “jumb”, “dunel”, “shop”, “bird”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Ball Hook”, “Stack Jump”, “Stickman Hook”, “Dune!”, “PAC-MAN”, “Big Big Baller”, “Sausage Flip”, “Voodoo - Cube Surfer”, “Pokey Jump”, “Kick the Buddy”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “flippy bird”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools