"firmware" App Store Keywords Research Case | ASOTools
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"firmware" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “firmware” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “piercing”, “comer saludable”, “mozat”, “presentar”, “farmer simulator 20”, “startech”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “firmware” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword firmware from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
firmware updater 18 9 249 87
firmware huawei 16 25 250+ 175
firmware downloader 16 20 249 167
firmwares 16 3 249 60
samsung tv firmware update 7 13 249 144

The search volume of the core keyword firmware in Google App Store reached 32, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 71 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Firmware Finder for Huawei firmware huawei 16 25
2
Firmware Scanner firmware updater android tablet ≤5 30
3
CheckFirm - Check Samsung firmware firmware downloader 16 20
4
StLinkP - Stm32 firmware updater via St-Link программа для прошивки android ≤5 12
5
Firmware Upgrade Tool firmware updater 18 9
6
Samfrew Firmware Update Checker samsung tv firmware update 7 13
7
Drone Firmware Flasher esc-8-bit ≤5 30
8
AutoMeter Firmware Update Tool autometer 19 34
9
FIRMWARE DOWN samsung firmware downgrade ≤5 30
10
[root] FlashFire lagers 38 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
p l a y s t o r e 80 54 248 218
low 78 68 250+ 64
booting 66 34 250+ 169
info 61 73 250+ 89
r.e.i 60 31 250+ 175

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Play Games googel play 77 60
2
Play Services Info (Update) gogol play service 48 30
3
Google oogle 100 86
4
Play Store Settings Shortcut play stre 80 54
5
Update Software Latest updates 53 56
6
Carrier Services google paly service 48 32
7
Google Play Services for AR in app google play 45 44
8
PlayStation App ps4 67 28
9
Android System WebView terminalz 39 53
10
Apps Store : All In One App - Your Play Store App palmstore 21 30

These five keywords: “p l a y s t o r e”, “low”, “booting”, “info”, “r.e.i”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Play Games”, “Play Services Info (Update)”, “Google”, “Play Store Settings Shortcut”, “Update Software Latest”, “Carrier Services”, “Google Play Services for AR”, “PlayStation App”, “Android System WebView”, “Apps Store : All In One App - Your Play Store App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “firmware”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “firmware