"finding home" App Store Keywords Research Case | ASOTools
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"finding home" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “finding home” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “homeopathic medicine”, “sputnik”, “spandex”, “ulster bank”, “poderes”, “tv guide”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “finding home” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword finding home from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
socal home finding ≤5 30 250+ 161
finding home app ≤5 16 250+ 229
finding home challenge ≤5 14 250+ 190
finding home game ≤5 13 250+ 204
home finding game ≤5 10 250+ 200

The search volume of the core keyword finding home in Google App Store reached 33, its difficulty level reached 30, and the number of apps related to it reached 250+, among them, there are 229 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Penny & Flo: Finding Home penny 48 44
2
Finding Home finding home - a refugee's journey ≤5 30
3
Zillow: Find Houses for Sale & Apartments for Rent zilliow 78 27
4
Trulia Real Estate: Search Homes For Sale & Rent real-estate 65 6
5
House of Secrets Hidden Object hidden object game 22 23
6
My Mansion – match 3 & design home match 3 design 6 14
7
Realtor.com Real Estate: Homes for Sale and Rent tealtor 68 23
8
Homes for Sale, Rent - Real Estate homes 54 48
9
Lily’s Garden garden 50 71
10
Sweet Home Story home sweet home 36 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
voogle 100 47 248 191
lyoutup 100 30 250+ 234
yotoob 100 30 250+ 132
google 93 86 247 215
nèlix 93 68 248 242

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Voogle google video search engine ≤5 6
2
Google oogle 100 86
3
Google Earth eather 100 96
4
Google Meet goigle meets 83 57
5
Google Home hromecast 65 45
6
Google Voice google voice 66 25
7
Google Pay: A safe & helpful way to manage money google pay 58 47
8
Google Classroom google kelas room 95 34
9
Google Maps Go - Directions, Traffic & Transit google mals 93 28
10
Google Chrome: Fast & Secure chrome 76 47

These five keywords: “voogle”, “lyoutup”, “yotoob”, “google”, “nèlix”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Voogle”, “Google”, “Google Earth”, “Google Meet”, “Google Home”, “Google Voice”, “Google Pay: A safe & helpful way to manage money”, “Google Classroom”, “Google Maps Go - Directions, Traffic & Transit”, “Google Chrome: Fast & Secure”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “finding home”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “finding home