"finding" App Store Keywords Research Case | ASOTools
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"finding" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “finding” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “baguettes”, “fascicolo sanitario elettronico”, “hippie”, “oneindia tamil”, “dinero”, “periscope app”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “finding” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword finding from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nemo finding 45 46 250+ 228
pathfinding 45 45 250+ 193
finding words 39 23 250+ 156
finding nemo 37 23 250+ 174
finding home 33 30 250+ 229

The search volume of the core keyword finding in Google App Store reached 38, its difficulty level reached 40, and the number of apps related to it reached 250+, among them, there are 120 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Finding Blue Free - FPS (ENG) white & blue 14 7
2
Finding Blue Free (KOR) azules y blancos ≤5 30
3
Spot The Difference - 5 Differences Finding Game bulma 45 31
4
Hidden Objects Wedding Day Seek and Find Games search games 18 29
5
Haunted House Secrets Hidden Objects Mystery Game hunted house 32 7
6
Mystery Manor: hidden objects mystery 44 65
7
Find Objects find object games 16 9
8
June's Journey - Hidden Objects 50 sombras de greys 48 56
9
Hidden Object: Mystery of the Secret Guardians natalie brooks 29 14
10
Find Objects Hidden Object find the hidden objects 23 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wzap 90 66 250+ 240
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
nearest restaurants 87 19 250+ 115
maps 82 67 250+ 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
Waze - GPS, Maps, Traffic Alerts & Live Navigation gos 72 61
3
WESA Public Radio App kbcs radio ≤5 30
4
iHeartRadio: Radio, Podcasts & Music On Demand r a d i o 63 13
5
TuneIn Radio: Live News, Sports & Music Stations tune in radio 45 13
6
Waze Carpool - Ride together. Commute better. car pool 36 13
7
WhatsApp Wallpaper whatsapp inc.w ≤5 30
8
GPS, Maps, Voice Navigation & Directions nogent le rotrou 21 46
9
Maps Directions & GPS Navigation map apple 39 20
10
MapQuest: Directions, Maps & GPS Navigation maquest 58 22

These five keywords: “wzap”, “roblodd”, “roblodlx”, “nearest restaurants”, “maps”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “Waze - GPS, Maps, Traffic Alerts & Live Navigation”, “WESA Public Radio App”, “iHeartRadio: Radio, Podcasts & Music On Demand”, “TuneIn Radio: Live News, Sports & Music Stations”, “Waze Carpool - Ride together. Commute better.”, “WhatsApp Wallpaper”, “GPS, Maps, Voice Navigation & Directions”, “Maps Directions & GPS Navigation”, “MapQuest: Directions, Maps & GPS Navigation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “finding”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “finding