"filtering" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “filtering” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “common app”, “remote play”, “party”, “辞書”, “amze”, “hamburguer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “filtering” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword filtering from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
spam filtering 9 19 250+ 172
safesearch filtering 7 23 249 196
content filtering 6 10 250+ 136
easy filtering photo effector ≤5 30 250+ 140
filtering level doesnt let me download ≤5 27 250+ 236

The search volume of the core keyword filtering in Google App Store reached 46, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 210 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Vintage Camera and Retro Filters camwow retro ≤5 13
2
Color Filters Photo Editing colored filters 11 8
3
Best Photo Filters Effect - 2020 free picture filter 7 19
4
Presets for Lightroom mobile - Koloro preset lightroom 43 20
5
Vinci – AI photo filters vinci 28 38
6
PREQUEL: Effects, Filters & Editing prequel 47 34
7
Cool Video Editor -Video Maker,Video Effect,Filter tiktok editor 21 20
8
Spinly Photo Editor & Filters fllters 46 29
9
Art Filter Photo Editor: Painting Filter, Cartoon photo painting 16 15
10
PicsApp Photo Editor: Photo Collage, Photo Filters edits for pictures 35 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
inesta gram 100 39 248 179
fobuk 100 30 249 244
instugrame 100 30 249 234
wtpsap 90 30 250+ 226
snapchat 83 47 250+ 82

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram insatgram 100 51
2
Instasize: Photo Editor + Collage instagram size 28 15
3
Downloader for Instagram: Photo & Video Saver video download for instagram 66 30
4
Layout from Instagram: Collage layout 51 44
5
Repost for Instagram - Regrann regann 38 43
6
Video, Photo & Story downloader for Instagram - IG download video insta 66 30
7
Threads from Instagram threads 48 25
8
Coolgram - Instagram panorama, grid and square coolgram - instagram panorama grid and square ≤5 26
9
Insta Tools - An Integrated Instagram Toolkit instagram deleter 50 15
10
IMVU: Avatar Virtual life game 3d. Chat and Social imvu 63 43

These five keywords: “inesta gram”, “fobuk”, “instugrame”, “wtpsap”, “snapchat”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Instasize: Photo Editor + Collage”, “Downloader for Instagram: Photo & Video Saver”, “Layout from Instagram: Collage”, “Repost for Instagram - Regrann”, “Video, Photo & Story downloader for Instagram - IG”, “Threads from Instagram”, “Coolgram - Instagram panorama, grid and square”, “Insta Tools - An Integrated Instagram Toolkit”, “IMVU: Avatar Virtual life game 3d. Chat and Social”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “filtering”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “filtering