"fighting games" App Store Keywords Research Case | ASOTools
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"fighting games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fighting games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “need for speed payback”, “sax”, “trick”, “stronger”, “jelly fruit”, “line up”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fighting games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fighting games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
stickman fighting games 30 18 250+ 155
stickman games fighting 26 17 249 158
stick fighting games 26 16 250+ 146
anime fighting games 22 23 250+ 193
fighting games for free 21 24 250+ 178

The search volume of the core keyword fighting games in Google App Store reached 45, its difficulty level reached 50, and the number of apps related to it reached 250+, among them, there are 187 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MORTAL KOMBAT: The Ultimate Fighting Game! mortal kombat 54 36
2
I, The One - Action Fighting Game john wick 46 39
3
Wrestling Revolution 3D resulting 50 56
4
EA SPORTS UFC® ufc 66 34
5
Supreme Duelist Stickman (2) 65 48
6
Knights Fight 2: Honor & Glory knight 41 71
7
GYM Fighting Games: Bodybuilder Trainer Fight PRO fighting 50 71
8
Shadow Fight Arena arena 45 69
9
City Fighter vs Street Gang treet fight 50 38
10
Stick Fight: Shadow Warrior & Stickman Game stix man 45 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblaxc 88 62 250+ 244
amung uss 87 12 250+ 65
aomong us 87 30 250+ 24
fortnaiter 77 30 250+ 245
currs 68 64 249 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game town car 19 17
3
Super Salon solon 29 26
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 38
7
Stickman Hook exstention 53 58
8
Art of War: Legions art of war 43 40
9
Spongebob: Krusty Cook-Off spungebob 63 44
10
Box Simulator for Brawl Stars боксы 38 14

These five keywords: “roblaxc”, “amung uss”, “aomong us”, “fortnaiter”, “currs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fighting games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fighting games