"fathers day" App Store Keywords Research Case | ASOTools
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"fathers day" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fathers day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “advocacy”, “gudang lagu”, “вконтакте”, “ncovid”, “youtube for kids”, “m bet”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fathers day” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fathers day from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fathers day quotes 33 30 250+ 14
fathers day cards 28 1 250+ 15
fathers day card 26 2 250+ 12
happy fathers day card 16 30 248 13
fathers day collage ≤5 3 250+ 42

The search volume of the core keyword fathers day in Google App Store reached 53, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 6 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Father's Day Wishes Messages 2020 father's day greeting card ≤5 1
2
Baby Hazel Fathers Day baby hazel fathers day ≤5 20
3
Happy Fathers Day 2020 : Wishes and Cards happy fathers day ≤5 30
4
Happy Father's Day Wishes happy father's day wishes 19 3
5
Fathers Day Wishes Messages happy father's day cards pack ≤5 30
6
Happy Father's Day Video Maker 2020 father s day video maker with song 2020 ≤5 3
7
Happy Father's Day Quotes 2020 Love Dad fathers day quotes 33 30
8
Fathers Day Wishes fathers day wishes ≤5 30
9
Happy Father's Day Video Maker 2020 father's day video maker with song ≤5 5
10
Father's Day Cards Free fathers day cards 28 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
son 51 65 249 110
exhausted 50 42 250+ 191
daughters 50 17 249 94
occassion 48 49 250+ 225
occasion 48 35 250+ 143

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pray For Your Son: 31 Day daily prayer for my children ≤5 30
2
ZOOM Cloud Meetings zoom 88 77
3
Father and Son father 45 49
4
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49
5
I love my son quotes i love my kids quotes 11 3
6
Son Heung Min Wallpapers 손흥민 있는 축구 게임 ≤5 15
7
Are you winning son? сыну ≤5 25
8
Audiomack: Download New Music Offline Free audiomack 54 43
9
Zoom for Intune zung 43 52
10
Extra Volume Booster - loud sound speaker loud 40 60

These five keywords: “son”, “exhausted”, “daughters”, “occassion”, “occasion”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pray For Your Son: 31 Day”, “ZOOM Cloud Meetings”, “Father and Son”, “SoundCloud - Play Music, Audio & New Songs”, “I love my son quotes”, “Son Heung Min Wallpapers”, “Are you winning son?”, “Audiomack: Download New Music Offline Free”, “Zoom for Intune”, “Extra Volume Booster - loud sound speaker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fathers day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fathers day