"fashion" App Store Keywords Research Case | ASOTools
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"fashion" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fashion” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “teamviewer”, “nacional”, “asda george”, “joann fabrics”, “liga pro”, “aquariums”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fashion” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fashion from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fashion nova 65 28 250+ 171
fashionable 53 29 250+ 115
fashions 53 20 250+ 151
fashionnova 48 31 250+ 200
fashionova 48 30 250+ 193

The search volume of the core keyword fashion in Google App Store reached 52, its difficulty level reached 81, and the number of apps related to it reached 250+, among them, there are 148 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 29
2
Fashion Empire - Dressup Boutique Sim f a s h i o n 53 22
3
Covet Fashion - Dress Up Game covet 38 37
4
Glamdiva: International Fashion Stylist Dressup diva 34 43
5
Dress Up Games Stylist - Fashion Diva Style ???? dess up games 41 18
6
Fashion All Stars fashions 53 20
7
International Fashion Stylist - Dress Up Studio international 46 66
8
DIY Fashion Star - Design Hacks Clothing Game fashion dress 31 21
9
Super Wedding Stylist 2020 Dress Up & Makeup Salon wedding stylist 7 8
10
Fashion Fantasy fashion fantasy 12 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
s h e i n 80 26 250+ 171
shein 78 30 250+ 168
kim kar 68 51 250+ 202
kim kardashion 68 45 250+ 189
kim kard 68 40 250+ 176

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
SHEIN-Fashion Shopping Online shein 78 30
2
Guide for Shein - Fashion Online Shopping Platform fashion women clothing online ≤5 4
3
Coupons for SHEIN clothing promo codes by Couponat shein plus 14 21
4
Shein Online Shopping All in One App shein shopping 16 10
5
ROMWE - Daily Outfit Fashion romwe 58 33
6
Coupons For Shein 2020 shein.com ≤5 30
7
Clothes & Shoes - Shein shein - moda femenina tienda mexico ≤5 22
8
Fashion Nova fashion nova 65 28
9
ZAFUL - My Fashion Story zafal 55 41
10
Forever 21 - The Latest Fashion & Clothing 21 forever 65 27

These five keywords: “s h e i n”, “shein”, “kim kar”, “kim kardashion”, “kim kard”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “SHEIN-Fashion Shopping Online”, “Guide for Shein - Fashion Online Shopping Platform”, “Coupons for SHEIN clothing promo codes by Couponat”, “Shein Online Shopping All in One App”, “ROMWE - Daily Outfit Fashion”, “Coupons For Shein 2020”, “Clothes & Shoes - Shein”, “Fashion Nova”, “ZAFUL - My Fashion Story”, “Forever 21 - The Latest Fashion & Clothing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fashion”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fashion