"fase lunar" App Store Keywords Research Case | ASOTools
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"fase lunar" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fase lunar” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “skyspo”, “goldberg”, “megalodon shark”, “sfx”, “search images google”, “webcams”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fase lunar” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fase lunar from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fase lunares 36 4 250+ 70
lunar fase 23 4 250+ 70
fase lunare 16 30 250+ 65
fase lunar 2020 7 30 250+ 82
fase lunar gratis en español ≤5 4 250+ 94

The search volume of the core keyword fase lunar in Google App Store reached 36, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Phases of the Moon Calendar & Wallpaper Free fases de la luna 51 7
2
My Moon Phase - Lunar Calendar & Full Moon Phases full moons 55 6
3
Calendario Lunar calendario lunar 31 6
4
Calendario Lunar 2020 - América Latina calendario lunar 31 6
5
Daff Moon Phase фаза луны 34 6
6
Moon Phase Calendar moon phase 51 18
7
Lunar Calendar 2020 - Phases of the Moon calendario lunare 2020 45 5
8
Lunar calendar pleine lune calendrier gratuit ≤5 7
9
Phases of the Moon Calendar & Wallpaper Pro jump the moon pro ≤5 13
10
Fases de la Luna para Sembrar la luna 29 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
calendar 2020 65 44 250+ 116
tobee mate 65 30 250+ 182
carenda 2020 65 30 250+ 78
horoscope 64 74 250+ 112
sun 61 68 250+ 57

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calendar App - Calendar 2020, Reminder, ToDos carenda 2020 65 30
2
Google Calendar google calen 70 24
3
US Calendar 2020 2020년달력 14 7
4
Simple Calendar - Easy Schedule & Agenda Planner календаре 45 16
5
Calendar in English 2020 Free kalandar ≤5 5
6
Calendar 2021 - Diary, Holidays and Reminders تقویم میلادی 2020 7 4
7
USA Calendar with Holidays 2021 usa holidays 38 10
8
Calendar 2020 : agenda, events, reminders calendrier vacances scolaires 2020 23 7
9
Calendar Daily - Planner 2020 daily calendar 30 13
10
Calendar - Agenda, Tasks and Events calendrio 58 16

These five keywords: “calendar 2020”, “tobee mate”, “carenda 2020”, “horoscope”, “sun”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Calendar App - Calendar 2020, Reminder, ToDos”, “Google Calendar”, “US Calendar 2020”, “Simple Calendar - Easy Schedule & Agenda Planner”, “Calendar in English 2020 Free”, “Calendar 2021 - Diary, Holidays and Reminders”, “USA Calendar with Holidays 2021”, “Calendar 2020 : agenda, events, reminders”, “Calendar Daily - Planner 2020”, “Calendar - Agenda, Tasks and Events”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fase lunar”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fase lunar