"familias" App Store Keywords Research Case | ASOTools
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"familias" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “familias” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “reddit”, “rocu”, “spin”, “sigas”, “spy”, “mainecraft”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “familias” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword familias from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
familias en accion 33 30 249 172
familias felices 29 13 250+ 123
imagenes de familias felices 18 5 250+ 80
juegos de familias 12 14 250+ 164
consejeria de salud y familias 11 13 249 107

The search volume of the core keyword familias in Google App Store reached 56, its difficulty level reached 30, and the number of apps related to it reached 250+, among them, there are 219 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
BARCELONA City Guide, Offline Maps and Tours my barcelona travel guide & map with sights spain ≤5 30
2
Pincel Alumnado y Familias consejería de educación 34 42
3
Familias, la fuerza de Andalucía consejeria de salud y familias 11 13
4
FAMILIAS DEL REY nuestro ministerio del reino ≤5 19
5
Inika Gurasoak/Familias alumnos y familias ≤5 8
6
La Guarde Familias alumnos y familias ≤5 8
7
My Pretend New York City - Big Apple Friends prends 12 31
8
Family Shared Calendar: FamCal family calendar 22 13
9
My Pretend Hotel - Family Luxury Summer Vacation my pretend hotel vacation ≤5 11
10
My Pretend Waterpark - Kids Summer Splash Pad donya stars ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wehatsa 90 52 250+ 225
فهيسبوك 80 68 250+ 245
microsodt teams 78 26 250+ 131
microsoft teams 78 26 250+ 124
mucrosoft teams 78 22 250+ 114

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Northwestern Mutual nm 41 28
2
Voliz - Poll on WhatsApp abstimmung für whatsapp ≤5 17
3
Whats Web Scan for WhatsApp and Status Saver 2020 iotap ≤5 30
4
Messenger Pro for Messages, Video Chat for free masinajar 46 41
5
WhatsTool: Toolkit for WhatsApp brewers tool belt ≤5 30
6
Toca Kitchen 2 foods 77 35
7
New Sniper Shooting 2019 –Free Shooting Games shooter 51 87
8
Stickman Hook stichman 45 27
9
SmartThings smart tv 50 35
10
WhatSaga | Story Split | Save Status status 1 ≤5 4

These five keywords: “wehatsa”, “فهيسبوك”, “microsodt teams”, “microsoft teams”, “mucrosoft teams”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Northwestern Mutual”, “Voliz - Poll on WhatsApp”, “Whats Web Scan for WhatsApp and Status Saver 2020”, “Messenger Pro for Messages, Video Chat for free”, “WhatsTool: Toolkit for WhatsApp”, “Toca Kitchen 2”, “New Sniper Shooting 2019 –Free Shooting Games”, “Stickman Hook”, “SmartThings”, “WhatSaga | Story Split | Save Status”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “familias”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “familias