"fairytale" App Store Keywords Research Case | ASOTools
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"fairytale" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fairytale” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “the-box”, “ttt”, “pfe”, “speedcheck”, “tomer”, “llaves”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fairytale” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fairytale from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fairytales 56 6 250+ 54
russian fairytales 6 2 250+ 59
fairytale slots free ≤5 30 250+ 194
fairytale fiasco - royal rescue ≤5 30 250+ 191
fairytale sort and stack ≤5 30 250+ 183

The search volume of the core keyword fairytale in Google App Store reached 42, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 80 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Solitaire Fairytale faitytale 56 50
2
Magic City: fairy farm and fairytale country magic city 41 30
3
Light a Way : Tap Tap Fairytale light a way ≤5 20
4
????????Garden & Dressup - Flower Princess Fairytale 魔法花园 ≤5 22
5
Magic Country: fairy farm and fairytale city magic farm house game ≤5 17
6
Cinderella and the Glass Slipper - Fairy Tale Game glass slipper 23 37
7
Fairy Hotel – Majestic Quest majestic beach resort ≤5 30
8
Fairy Tale ???? Match 3 Games fairies match 3 games ≤5 30
9
Fairy live wallpaper fairytale wallpaper ≤5 3
10
English fairy tales: fairy tale stories offline fairytales 56 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
peppas pigs 70 17 250+ 166
cinderellas 58 14 250+ 137
faitytale 56 50 249 219
riponzel 56 23 250+ 173
fairtale 56 8 250+ 89

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
World of Peppa Pig – Kids Learning Games & Videos pippa pig 70 17
2
Mini Pig Wallpapers cute pigs 33 30
3
Three Little Pigs 3 little pigs 26 30
4
Peppa Pig: Theme Park peppa pig theme park 9 21
5
Peppa Pig: Holiday świnka peppa po polsku 16 24
6
Supermarket: Shopping Games for Kids supermercado 44 35
7
Peppa Pig: Sports Day sports day heroes ≤5 30
8
Peppa Pig: Happy Mrs Chicken happy mrs chicken 15 24
9
Peppa Pig: Golden Boots golden boots 23 40
10
Bad Piggies piggys 51 5

These five keywords: “peppas pigs”, “cinderellas”, “faitytale”, “riponzel”, “fairtale”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “World of Peppa Pig – Kids Learning Games & Videos”, “Mini Pig Wallpapers”, “Three Little Pigs”, “Peppa Pig: Theme Park”, “Peppa Pig: Holiday”, “Supermarket: Shopping Games for Kids”, “Peppa Pig: Sports Day”, “Peppa Pig: Happy Mrs Chicken”, “Peppa Pig: Golden Boots”, “Bad Piggies”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fairytale”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fairytale