"fairy" App Store Keywords Research Case | ASOTools
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"fairy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fairy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “family farm”, “radio popular”, “whitecap”, “cursive writing”, “ejercicios para bajar de peso”, “shrine”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fairy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fairy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fairytales 56 6 250+ 54
fairy tail 50 13 250+ 77
fairys 48 5 250+ 76
fairy tales 44 41 250+ 59
fairytail 43 19 250+ 139

The search volume of the core keyword fairy in Google App Store reached 41, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Little Fairy Dress Up Game परी 18 10
2
Fairy Kingdom: World of Magic and Farming pixie hollow 21 24
3
Merge Fairies - Best Idle Clicker???? fairies 37 11
4
Tooth Fairy CAMERA fairys 48 5
5
💜👸Makeup Fairy Princess fairy princess joy ≤5 17
6
Fairy Dress Up for Girls Free dress up fairy ≤5 6
7
My Little Princess Magic Fairy Game - Girls Game little princesses 26 12
8
Fairy Party tinkabel 51 26
9
Fairy Land Rescue adventure to fairy land ≤5 12
10
Magic City: fairy farm and fairytale country magic city 41 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
faitytale 56 50 249 219
fairtale 56 8 250+ 89
fairytales 56 6 250+ 54
phoenix 51 66 250+ 19
tinkabel 51 26 249 174

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Solitaire Fairytale fairytale 42 17
2
Hidden Objects Fairy Tale fairy tale 41 47
3
Wonderland-Build Your Dream Fairy Tale wonderland 34 43
4
Fairy Tale Mysteries 2: The Beanstalk mr beanstalk ≤5 30
5
Fantasy Fashion: Fairy Tail the fairy tale ≤5 6
6
Hidden Object Fairy Tale Stories: Puzzle Adventure hiddenobjects adventure puzzle ≤5 7
7
Hidden Object - Once Upon A Time storybrooke 16 37
8
Find the Difference Fairy Tale Games – Spot It zoek de 5 verschillen gratis ≤5 8
9
Fairy Tale Mysteries 2: The Beanstalk (Full) fairy tale mysteries 2 ≤5 30
10
Cinderella and the Glass Slipper - Fairy Tale Game glass slipper 23 37

These five keywords: “faitytale”, “fairtale”, “fairytales”, “phoenix”, “tinkabel”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Solitaire Fairytale”, “Hidden Objects Fairy Tale”, “Wonderland-Build Your Dream Fairy Tale”, “Fairy Tale Mysteries 2: The Beanstalk”, “Fantasy Fashion: Fairy Tail”, “Hidden Object Fairy Tale Stories: Puzzle Adventure”, “Hidden Object - Once Upon A Time”, “Find the Difference Fairy Tale Games – Spot It”, “Fairy Tale Mysteries 2: The Beanstalk (Full)”, “Cinderella and the Glass Slipper - Fairy Tale Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fairy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “fairy