"eye makeup" App Store Keywords Research Case | ASOTools
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"eye makeup" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “eye makeup” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “disney hotstar”, “junp”, “ngk”, “kroatien”, “swat”, “andreas san andreas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “eye makeup” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword eye makeup from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
smokey eye makeup 18 1 250+ 22
eye makeup ideas 9 1 250+ 22
eye makeup salon ≤5 6 250+ 104
eye color changer makeup ≤5 30 250+ 72
eye makeup and face piercing ≤5 30 250+ 47

The search volume of the core keyword eye makeup in Google App Store reached 39, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 35 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Eye Art: Perfect Makeup Artist eyemakeup 39 2
2
Eye Makeup Step By Step eyes makeup 39 5
3
Eye makeup tutorials: step by step アイメイク 23 10
4
Eye Makeup Tutorial blue eye makeup tutorial ≤5 30
5
10000+ Eye Makeup Step By Step HD (Offline) makeup step by step offline ≤5 1
6
Step By Step Eye Makeup Tutorial 💄💁😍 eyeliner 48 11
7
Eye Makeup Beauty Salon - Make Your Eyes Pop 2019 eye makeup salon ≤5 6
8
Eye Makeup Tutorial step by step eyemake up tutorials 16 30
9
Examples of eye makeup (Step by step) barbie games for girls eye makeup ≤5 5
10
Eye Makeup Step By Step eyeshadow ideas 19 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
maketip 61 63 250+ 248
beauti 61 35 250+ 164
amakeup 60 33 250+ 188
imakeup 60 30 250+ 173
make up 60 27 250+ 148

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouCam Makeup - Selfie Editor & Magic Makeover Cam amakeup 60 33
2
Ulta Beauty: Shop Makeup, Skin, Hair & Perfume ulya 66 40
3
Sephora - Buy Makeup, Cosmetics, Hair & Skincare saphora 72 42
4
IPSY: Makeup, Beauty, and Tips ipsy 50 35
5
Perfect365: One-Tap Makeover highlight makeup 29 8
6
Project Makeover porject 48 26
7
FaceApp — Face Editor & Beauty Makeover adaee 63 64
8
Dancing Road: Color Ball Run! ball 50 81
9
My Talking Tom 2 cat 63 98
10
PicsArt Photo Editor: Pic, Video & Collage Maker picsart 65 43

These five keywords: “maketip”, “beauti”, “amakeup”, “imakeup”, “make up”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouCam Makeup - Selfie Editor & Magic Makeover Cam”, “Ulta Beauty: Shop Makeup, Skin, Hair & Perfume”, “Sephora - Buy Makeup, Cosmetics, Hair & Skincare”, “IPSY: Makeup, Beauty, and Tips”, “Perfect365: One-Tap Makeover”, “Project Makeover”, “FaceApp — Face Editor & Beauty Makeover”, “Dancing Road: Color Ball Run!”, “My Talking Tom 2”, “PicsArt Photo Editor: Pic, Video & Collage Maker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “eye makeup”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “eye makeup