"evelution" App Store Keywords Research Case | ASOTools
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"evelution" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “evelution” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “perks at work”, “korkmaz”, “grapes”, “zombies vs plants garden warfare 2”, “mountain climbers”, “telephone”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “evelution” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword evelution from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
evelution games 29 15 250+ 153
revelution 23 39 249 211
jurrasic world evelution 11 10 250+ 113
jurassic world evelution 11 9 250+ 108
cow evelution 6 13 250+ 156

The search volume of the core keyword evelution in Google App Store reached 36, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 164 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Evolution Galaxy - Mutant Creature Planets Game evelotion 50 23
2
Evolution evoulution 50 21
3
Human Evolution Clicker: Tap and Evolve Life Forms evolving 48 21
4
Cow Evolution - Crazy Cow Making Clicker Game cow 46 55
5
BIG BANG Evolution big bang 49 40
6
Bacteria Evolution - Merge and Create Germs bacter.io evolution ≤5 30
7
Homo Evolution: Human Origins homo 31 39
8
Cell to Singularity - Evolution Never Ends células 51 22
9
Phoenix Evolution - Create & Merge Legendary Birds pikachu evolution 26 30
10
Wolf Evolution - Merge and Create Mutant Wild Dogs wolf drop ≤5 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
best buu 82 53 249 227
tubifly 80 68 249 246
qwikipedia 75 67 249 242
nide 70 53 249 234
booboo 66 43 250+ 202

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Best Buy best but 82 54
2
eBay Shopping - Buy, sell, and save this holiday bebay 90 60
3
Best Buy Assured Living best buy assured living ≤5 30
4
Best Fiends - Free Puzzle Game best friends 51 48
5
DRAGON BALL Z DOKKAN BATTLE drogin ball z 56 30
6
Coupons for Best Buy best buy coupons 33 14
7
BEST BUY+ best buy geek squad 25 40
8
Gearbest Online Shopping gerbest 51 45
9
Top Speed: Drag & Fast Racing mejore 38 51
10
Price Tracker for BestBuy price watch for best buy ≤5 30

These five keywords: “best buu”, “tubifly”, “qwikipedia”, “nide”, “booboo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Best Buy”, “eBay Shopping - Buy, sell, and save this holiday”, “Best Buy Assured Living”, “Best Fiends - Free Puzzle Game”, “DRAGON BALL Z DOKKAN BATTLE”, “Coupons for Best Buy”, “BEST BUY+”, “Gearbest Online Shopping”, “Top Speed: Drag & Fast Racing”, “Price Tracker for BestBuy”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “evelution”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “evelution