"essential oils" App Store Keywords Research Case | ASOTools
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"essential oils" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “essential oils” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “пицца”, “luna”, “faceit”, “sea”, “crohns”, “troubleshoot”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “essential oils” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword essential oils from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
essential oils young living 33 30 245 74
young living essential oils 29 17 246 91
revive essential oils 24 19 248 114
doterra essential oils 20 7 246 47
essential oils recipes 8 1 248 24

The search volume of the core keyword essential oils in Google App Store reached 44, its difficulty level reached 8, and the number of apps related to it reached 248, among them, there are 10 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Essential Oils & More essential oil 33 13
2
Ref. Guide for Essential Oils essential oil reference guide 6 13
3
Essential Oils Guide Free 2020 revive essential oils 24 19
4
doTERRA Essential Oils - MyEO essencial oils 48 3
5
Essential Oils Guide - MyEO essential oil guide - myeo ≤5 21
6
Young Living Essential Oils - MyEO young living 50 9
7
The Essential Life - Oil Guide oil life 14 5
8
Essential Oil Blending Tool aromatherapist 36 18
9
Young Living Essential Oils Reference Guide young living essential oils reference guide ≤5 5
10
Modern Essentials Plus meplus 39 39

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nide 70 53 249 234
udos 61 62 250+ 243
natural 58 66 250+ 26
omega 3 55 27 250+ 154
omega-3 55 27 250+ 154

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Java N-IDE - Android Builder - Java SE Compiler java 53 65
2
Pascal N-IDE - Editor And Compiler - Programming lazarus 36 35
3
Hide Online - Hunters vs Props online. games 61 52
4
Idle Miner Tycoon - Mine Manager Simulator idle 51 94
5
Hide 'N Seek! hide and seek 46 34
6
Identity V-1 vs 4 Asymmetrical Combats identity v 48 54
7
Jvdroid - IDE for Java runtime exception 11 35
8
Kiss Kiss: Spin the Bottle for Chatting & Fun xxxxxx 100 23
9
Super Slime Simulator: Satisfying ASMR & DIY Games slime 60 72
10
Need for Speed™ No Limits need for speed 53 38

These five keywords: “nide”, “udos”, “natural”, “omega 3”, “omega-3”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Java N-IDE - Android Builder - Java SE Compiler”, “Pascal N-IDE - Editor And Compiler - Programming”, “Hide Online - Hunters vs Props”, “Idle Miner Tycoon - Mine Manager Simulator”, “Hide 'N Seek!”, “Identity V-1 vs 4 Asymmetrical Combats”, “Jvdroid - IDE for Java”, “Kiss Kiss: Spin the Bottle for Chatting & Fun”, “Super Slime Simulator: Satisfying ASMR & DIY Games”, “Need for Speed™ No Limits”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “essential oils”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “essential oils