"escaping games" App Store Keywords Research Case | ASOTools
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"escaping games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “escaping games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “knocking”, “ترجمه كوكل”, “google documents”, “google play”, “pao de acucar”, “dreame”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “escaping games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword escaping games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
escaping games online 21 14 250+ 121
escaping prison games 16 6 250+ 89
escaping games offline with levels ≤5 10 250+ 151
escaping games offline ≤5 10 250+ 145
escaping games offline low mb ≤5 9 250+ 157

The search volume of the core keyword escaping games in Google App Store reached 34, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 144 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
You Must Escape get out of my room 12 30
2
501 Free New Room Escape Game - unlock door escape games free 43 17
3
Prison Escape - Free Adventure Games gangster's escape ≤5 4
4
Escape game : 50 rooms 1 escape room 55 35
5
Prison Escape prison breakouts 61 8
6
Escape game : prison adventure 2 the shawshank redemption 51 42
7
Spotlight: Room Escape escaple room 55 19
8
Pin Rescue - pull the pin game the boy 75 7
9
Can You Escape ecscape 46 29
10
Escape game:home town adventure gone home 25 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
the boy 75 7 50 36
titanics 68 15 250+ 107
hdocs 66 59 250+ 238
break prison 61 13 250+ 85
prison breakouts 61 8 250+ 85

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pin Rescue - pull the pin game enamel pin 29 32
2
Draw Story: Love the Girl i love you drawing 12 10
3
Super Boy Runner On The Subway sabhi super super ≤5 23
4
Save The Boy save the boy game 20mb ≤5 9
5
Save the Boy game save you boy ≤5 8
6
Kiss Kiss: Spin the Bottle for Chatting & Fun xxxxxx 100 23
7
Pencil Boy - Pull The Pin, Rescue Princess save the pencil ≤5 30
8
Rescue The Boy - Unique Rope Puzzle rasika rasika karne wala game ≤5 15
9
Rescue Cut - Rope Puzzle berbery 61 64
10
Kick the Buddy ted bundy 58 56

These five keywords: “the boy”, “titanics”, “hdocs”, “break prison”, “prison breakouts”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pin Rescue - pull the pin game”, “Draw Story: Love the Girl”, “Super Boy Runner On The Subway”, “Save The Boy”, “Save the Boy game”, “Kiss Kiss: Spin the Bottle for Chatting & Fun”, “Pencil Boy - Pull The Pin, Rescue Princess”, “Rescue The Boy - Unique Rope Puzzle”, “Rescue Cut - Rope Puzzle”, “Kick the Buddy”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “escaping games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “escaping games