"escape rooms" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “escape rooms” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lizzie mcguire”, “dating apps for free”, “read books”, “itools”, “designed”, “domino pizza”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “escape rooms” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword escape rooms from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| can you escape 100 rooms | 10 | 14 | 250+ | 140 |
| room escape 50 rooms | 9 | 13 | 250+ | 137 |
| 50 escape rooms | 6 | 10 | 250+ | 121 |
| escape rooms 50 | 6 | 30 | 250+ | 139 |
| escape candy rooms | ≤5 | 19 | 250+ | 190 |
The search volume of the core keyword escape rooms in Google App Store reached 45, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 124 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Escape game : 50 rooms 1 | escape room | 55 | 35 |
| 2 |
 |
Prison Games - Escape Rooms | □ | 9 | 24 |
| 3 |
 |
Escape game: 50 rooms 2 | escape the room 2 | 36 | 13 |
| 4 |
 |
Spotlight: Room Escape | escaple room | 55 | 19 |
| 5 |
 |
Escape game: 50 rooms 3 | escape 3 | 9 | 14 |
| 6 |
 |
501 Free New Room Escape Game - unlock door | escape games free | 43 | 17 |
| 7 |
 |
New 50 rooms escape:Can you escape:Escape game | escape the 100 room | ≤5 | 12 |
| 8 |
 |
Fun Escape Room Puzzles – Can You Escape 100 Doors | rätsel lösen | 12 | 20 |
| 9 |
 |
You Must Escape | escaping games | 34 | 18 |
| 10 |
 |
Can You Escape | ecscape | 46 | 29 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| hdocs | 66 | 59 | 250+ | 238 |
| uscape | 58 | 60 | 249 | 247 |
| spotlights | 58 | 18 | 249 | 119 |
| spot light | 58 | 14 | 250+ | 106 |
| emocionantes | 55 | 50 | 249 | 242 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
HDoCS Mobile | hdocs mobile | ≤5 | 26 |
| 2 |
 |
HDoCS Tablet | hdocs mobile | ≤5 | 26 |
| 3 |
 |
NUVICO Mobile | nuvico ev mobile | ≤5 | 30 |
| 4 |
 |
Crackle | lacey chabert | 48 | 57 |
| 5 |
|
Can You Escape | ecscape | 46 | 29 |
| 6 |
 |
PAC-MAN | pack man | 66 | 45 |
| 7 |
 |
Epic: Kids' Books & Educational Reading Library | epic | 65 | 79 |
| 8 |
 |
Miraculous Ladybug & Cat Noir | mila kunis | 60 | 56 |
| 9 |
 |
Text Free: Free Text Plus Call | pringer | 60 | 48 |
| 10 |
 |
Flip Diving | diveing | 46 | 28 |
These five keywords: “hdocs”, “uscape”, “spotlights”, “spot light”, “emocionantes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “HDoCS Mobile”, “HDoCS Tablet”, “NUVICO Mobile”, “Crackle”, “Can You Escape”, “PAC-MAN”, “Epic: Kids' Books & Educational Reading Library”, “Miraculous Ladybug & Cat Noir”, “Text Free: Free Text Plus Call”, “Flip Diving”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “escape rooms”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: