"encouraging words" App Store Keywords Research Case | ASOTools
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"encouraging words" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “encouraging words” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “orbeez”, “child support”, “kaleidoscope”, “irina”, “spinning wheel”, “stanley”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “encouraging words” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword encouraging words from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bible encouraging words 18 2 250+ 40
encouraging words app ≤5 30 250+ 89
happy thoughts and encouraging words b&w ≤5 30 250+ 72
encouraging words for women ≤5 30 250+ 66
spiritual encouraging words ≤5 30 250+ 57

The search volume of the core keyword encouraging words in Google App Store reached 39, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 56 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Words of Encouragement words of encouragement 25 6
2
Encouraging Quotes : words of encouragement encouraging encouragements ≤5 30
3
God Strength And Praying Quotes god quotes 33 5
4
Inspirational Quotes Free inspired quotes 61 3
5
Encouraging Quotes - Words of Encouragement words of encouragement app ≤5 30
6
Encouraging Messages encouragement messages ≤5 30
7
Daily Motivational Quotes | Inspiring Positive App motivational quotes in english 36 4
8
Life Inspirational Quotes cautions 45 25
9
Always Positive - Daily Motivational Quotes good vibes quotes 31 3
10
ENCOURAGING BIBLE VERSES encouraging bible verses 38 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
diction 75 57 250+ 175
dicsonaray 75 41 250+ 223
dictoinary 75 18 250+ 168
word refrence 70 19 250+ 136
dictionary 69 87 250+ 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Diction Masters emasters app ≤5 30
2
Diction Exercises enunciation 33 21
3
Diction Exercises артикуляция 11 21
4
Dictionary - Merriam-Webster dicsonaray 75 41
5
Oxford Dictionary of English : Free dictoinary 75 18
6
English Dictionary - Offline englishi 61 23
7
Diction Live enunciation 33 21
8
DictionBuddy: an easy way to sing in all languages annoying dinging ≤5 25
9
ELSA Speak - Learn English Pronunciation elsa 50 22
10
Diction скоромовки для розвитку мови ≤5 21

These five keywords: “diction”, “dicsonaray”, “dictoinary”, “word refrence”, “dictionary”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Diction Masters”, “Diction Exercises”, “Diction Exercises”, “Dictionary - Merriam-Webster”, “Oxford Dictionary of English : Free”, “English Dictionary - Offline”, “Diction Live”, “DictionBuddy: an easy way to sing in all languages”, “ELSA Speak - Learn English Pronunciation”, “Diction”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “encouraging words”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “encouraging words