"emoticones" App Store Keywords Research Case | ASOTools
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"emoticones" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “emoticones” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “payee”, “super b”, “android one”, “facts”, “twists”, “grocery store”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “emoticones” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword emoticones from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
emoticones para whatsapp 12 12 250+ 135
emoticones para textos ≤5 7 249 120
teclado emoji-emoticones geniales gifs stikers ≤5 11 250+ 160
emoticones para teclado huawei ≤5 10 250+ 174
emoticones para teclado gratis ≤5 10 250+ 160

The search volume of the core keyword emoticones in Google App Store reached 43, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 121 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Emoticones de Amor emojitos de amor 24 30
2
Emoticon Pack with Cute Emoji 表情 23 20
3
Emoticon Dictionary((o(^o^)o)) 顔文字 34 23
4
Elite Emoji umoji 65 23
5
Emoticon Keyboard (with Emoji) emoticon keyboard 18 13
6
New WAStickerApps Emoji 😜Emoticon Stickers 2020 stickers gratis 14 10
7
❤️Emoji keyboard - Cute Emoticons, GIF, Stickers emoji 61 87
8
Big Emoji - large emoji for all chat messengers mặc cười 18 16
9
WhatSmiley - Smileys, Stickers & WAStickerApps smiley 40 39
10
Emoji Keyboard Cute Emoticons - Theme, GIF, Emoji emoji for facebook 46 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
claiver 68 64 249 244
umoji 65 23 250+ 155
emoli 65 19 250+ 129
wmojii 65 30 250+ 155
faces 63 62 250+ 153

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
iKeyboard -GIF keyboard,Funny Emoji, FREE Stickers rainbowkey 10 10
2
Microsoft SwiftKey Keyboard swift 49 63
3
❤️Emoji keyboard - Cute Emoticons, GIF, Stickers emoji 61 87
4
Weebly by Square weebly 46 41
5
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font keybord 48 23
6
GO Keyboard Lite - Emoji keyboard, Free Theme, GIF nano keyboard lite ≤5 8
7
GO Keyboard - Cute Emojis, Themes and GIFs best keyboard 28 21
8
Nova Launcher nova 50 67
9
GO SMS Pro - Messenger, Free Themes, Emoji go sms 13 46
10
Samsung Gallery سدديو 23 28

These five keywords: “claiver”, “umoji”, “emoli”, “wmojii”, “faces”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “iKeyboard -GIF keyboard,Funny Emoji, FREE Stickers”, “Microsoft SwiftKey Keyboard”, “❤️Emoji keyboard - Cute Emoticons, GIF, Stickers”, “Weebly by Square”, “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “GO Keyboard Lite - Emoji keyboard, Free Theme, GIF”, “GO Keyboard - Cute Emojis, Themes and GIFs”, “Nova Launcher”, “GO SMS Pro - Messenger, Free Themes, Emoji”, “Samsung Gallery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “emoticones”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “emoticones