"emergency" App Store Keywords Research Case | ASOTools
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"emergency" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “emergency” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “psychiatric”, “boe”, “moby”, “cricket scorer”, “distinctive”, “bullied”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “emergency” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword emergency from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
non-emergency number 33 39 250+ 236
ehsas emergency cash program 24 29 248 176
emergency reporting 24 8 250+ 60
emergency lights 23 8 250+ 94
essas emergency program 21 18 249 125

The search volume of the core keyword emergency in Google App Store reached 40, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 47 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
EMERGENCY чрезвычайная ситуация 12 6
2
EMERGENCY HQ - free rescue strategy game non-emergency number 33 39
3
ICE - In Case of Emergency ice 47 71
4
Emergency - American Red Cross red cross emergency app 14 20
5
Emergency Driver Sim: City Hero emergency parking games ≤5 8
6
MissionChief - 911 Emergency Manager 911 emergency 16 5
7
Medical ID (Free): In Case of Emergency seized 50 44
8
Emergency Car Driving Simulator emergency parking simulator game ≤5 4
9
Full Code - Emergency Medicine Simulation coroner 24 39
10
ICE - In Case of Emergency - Medical Contact Card hsc emergency app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
911 56 43 250+ 57
er 53 72 249 161
september 11 53 30 250+ 183
bay watch 53 24 249 165
tilannehuone 51 54 249 239

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
911 Operator dispatch 911 18 12
2
911 Operator DEMO operators 41 19
3
911HelpSMS 911 app 6 3
4
Scanner 911 911 calls 26 6
5
Emergency Call 911™ call 911 20 6
6
Dukascopy Connect 911 dukascopy connect ≤5 30
7
MissionChief - 911 Emergency Manager 911 emergency 16 5
8
911 Feed 911 feed 10 20
9
911 Alert emerge 911 ≤5 25
10
911 Emergency Rescue- Response Simulator Games 3D 911 emergency response sim 3d ≤5 30

These five keywords: “911”, “er”, “september 11”, “bay watch”, “tilannehuone”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “911 Operator”, “911 Operator DEMO”, “911HelpSMS”, “Scanner 911”, “Emergency Call 911™”, “Dukascopy Connect 911”, “MissionChief - 911 Emergency Manager”, “911 Feed”, “911 Alert”, “911 Emergency Rescue- Response Simulator Games 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “emergency”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “emergency