"elf on the shelf" App Store Keywords Research Case | ASOTools
×

"elf on the shelf" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “elf on the shelf” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “optimistic”, “tanti auguri”, “cups”, “shadowlands”, “mounted”, “costly”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “elf on the shelf” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword elf on the shelf from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the elf on the shelf 25 8 250+ 93
ideas for elf on the shelf 15 16 250+ 135
call elf on the shelf 8 8 250+ 94
elf on the shelf games 6 5 250+ 101
drelf on the shelf ≤5 30 250+ 129

The search volume of the core keyword elf on the shelf in Google App Store reached 35, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 96 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Elf on the Shelf® Ideas elf on a shelf 39 7
2
Find the Scout Elves — The Elf on the Shelf® elfontheshelf 39 14
3
Elf on The Shelf Calling the shelf ≤5 14
4
Christmas Elf On The Shelf Call Simulator 2019 colton 31 45
5
Elf On The Shelf Live Tracker Simulator 2019 open shelf 6 23
6
Call From Elf On The Shelf Simulator call elf ≤5 5
7
Christmas Call™ - Elf On The Shelf Call Simulator video calling elf on the shelf ≤5 30
8
Elf Pets® Virtual Reindeer — The Elf on the Shelf® elf pets 6 18
9
Calling Elf on The Shelf video simulator elf calling on the shelf ≤5 2
10
Elf On the shelf Tracker- where is elf elf drop ≤5 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
g o o g l e 100 30 248 213
xatsap 90 30 249 237
almart 88 42 249 203
ealmart 88 38 249 191
walmate 88 31 250+ 162

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Fiber fibres 48 27
2
Google Clips clipse llc ≤5 22
3
Icon Pack: Google Icons pacchetto icone google ≤5 3
4
Advanced Search for Google cogool 100 30
5
ToDo for Google Tasks™ google tasks 39 15
6
NE Google Drive note everything ≤5 8
7
GCam Tool gcam 34 27
8
Launcher Google Pixel 4 XL Theme theme for google pixel 4 xl ≤5 6
9
YouTube VR vr 55 70
10
Pixel Ambient Services device personalization services 6 19

These five keywords: “g o o g l e”, “xatsap”, “almart”, “ealmart”, “walmate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Fiber”, “Google Clips”, “Icon Pack: Google Icons”, “Advanced Search for Google”, “ToDo for Google Tasks™”, “NE Google Drive”, “GCam Tool”, “Launcher Google Pixel 4 XL Theme”, “YouTube VR”, “Pixel Ambient Services”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “elf on the shelf”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “elf on the shelf