"eiffel" App Store Keywords Research Case | ASOTools
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"eiffel" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “eiffel” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ocado”, “twitter save video”, “left 4 dead”, “primerica”, “terrace”, “human made”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “eiffel” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword eiffel from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
eiffel tower 34 38 250+ 47
eiffel tower wallpaper 23 7 250+ 47
eiffel tower paris 18 4 250+ 48
eiffel tower wallpapers 15 3 250+ 44
eiffel puzzle ≤5 30 250+ 117

The search volume of the core keyword eiffel in Google App Store reached 33, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Paris Eiffel Tower Lock Screen paris app lock ≤5 30
2
The Eiffel Tower in Paris paris wallpapers & backgrounds ≤5 30
3
Eiffel Tower Wallpapers eiffel tower 34 38
4
Eiffel Tower Fireworks happy birthday eiffel tower ≤5 30
5
3D Pink Paris Eiffel Tower m-paris ≤5 30
6
Paris Tower ночной париж живые обои ≤5 3
7
Theme Pink Paris Eiffel Tower eiffel tower theme ≤5 5
8
Eiffel tower wallpaper 3d - Paris wallpaper eiffel tower wallpaper 3d ≤5 2
9
Paris Tower Wallpaper ????????❤️ paris wallpaper 29 17
10
Eiffel Tower Paris Theme paris theme launcher ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
paris 50 68 250+ 58
sweat 48 43 250+ 114
sweaty 48 29 250+ 134
sweating 48 18 250+ 103
sweats 48 16 250+ 93

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
City of Love: Paris city if love 21 19
2
Paris Tower Wallpaper ????????❤️ paris wallpaper 29 17
3
Paris Eiffel Tower Lock Screen eiffel 33 43
4
Next Stop Paris - RATP next stop 14 22
5
PARIS City Guide, Offline Maps, Tickets and Tours parijs 28 5
6
Paris live wallpaper paris wallpapers 29 9
7
The Eiffel Tower in Paris paris wallpapers & backgrounds ≤5 30
8
Paris Tower ночной париж живые обои ≤5 3
9
Romantic Paris Tower Keyboard Theme m paris ≤5 30
10
Paris moulin rouge - paris ≤5 30

These five keywords: “paris”, “sweat”, “sweaty”, “sweating”, “sweats”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “City of Love: Paris”, “Paris Tower Wallpaper ????????❤️”, “Paris Eiffel Tower Lock Screen”, “Next Stop Paris - RATP”, “PARIS City Guide, Offline Maps, Tickets and Tours”, “Paris live wallpaper”, “The Eiffel Tower in Paris”, “Paris Tower”, “Romantic Paris Tower Keyboard Theme”, “Paris”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “eiffel”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “eiffel