"east" App Store Keywords Research Case | ASOTools
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"east" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “east” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “meses”, “merge pdf”, “wmur”, “wifi speedtest”, “los angeles”, “little alchemy 2”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “east” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword east from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
egbeast 77 52 249 217
clint eastwood 60 39 250+ 169
beaty and the beast 55 16 250+ 138
newsbeast 53 42 250+ 194
yeast infection 53 21 250+ 91

The search volume of the core keyword east in Google App Store reached 43, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 26 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
East West Bank Mobile Banking comm west bank mobiliti bus ≤5 30
2
ESET Mobile Security & Antivirus est 51 60
3
Digital Compass composes 43 13
4
EME Hive - Premium Asian Dating App east meet east 29 21
5
East West Bank Mobile eastwestbank 41 11
6
Velo by East West Bank velo 41 21
7
East Idaho Credit Union east idaho credit union 16 41
8
East Education national curriculum ≤5 8
9
Compass for Android - App Free cardinal point 23 13
10
East Cambridge Savings Bank east cambridge savings bank 7 31

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
uber eats 74 30 247 151
urber eat 72 38 249 178
uberfood 72 35 249 178
ubrreats 72 34 248 178
uner eats 72 32 249 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Uber Eats: Order Food Delivery urber eat 72 38
2
Uber Eats Orders orders 35 47
3
Coupons for Uber Eats Food Delivery & Promo Codes cupom desconto uber eats 16 8
4
Uber Eats: Manager uber eats restaurant manager ≤5 30
5
DoorDash - Food Delivery door dash 73 32
6
Promo Codes for UberEats cupones para uber eats ≤5 10
7
All in One Food Delivery App | Order Food Online jollebe 55 18
8
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 35
9
Promo Coupons for Ubereats - Food Delivery cupons uber eats ≤5 30
10
Postmates - Local Restaurant Delivery & Takeout postmates 60 37

These five keywords: “uber eats”, “urber eat”, “uberfood”, “ubrreats”, “uner eats”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Uber Eats: Order Food Delivery”, “Uber Eats Orders”, “Coupons for Uber Eats Food Delivery & Promo Codes”, “Uber Eats: Manager”, “DoorDash - Food Delivery”, “Promo Codes for UberEats”, “All in One Food Delivery App | Order Food Online”, “Grubhub: Local Food Delivery & Restaurant Takeout”, “Promo Coupons for Ubereats - Food Delivery”, “Postmates - Local Restaurant Delivery & Takeout”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “east”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “east