"durga maa" App Store Keywords Research Case | ASOTools
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"durga maa" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “durga maa” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “app photo editor”, “kamisama hajimemashita”, “warlock”, “racing game”, “democracy”, “squires”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “durga maa” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword durga maa from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
durga maa wallpaper hd 21 30 249 20
durga maa ke bhajan 9 30 250+ 12
durga maa ka bhajan 7 30 250+ 13
maa durga hd wallpaper 3d live video ≤5 3 250+ 106
maa durga photo editor 2019 ≤5 3 250+ 60

The search volume of the core keyword durga maa in Google App Store reached 41, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 9 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Durga Maa Wallpapers mataji no photo ≤5 7
2
Durga Maa Wallpaper chamundeshwari wallpaper ≤5 1
3
Navratri Aarti - Durga Maa Stuti, Aarti & Songs turdan durga nadigan oyunlar ≤5 18
4
Durga Mata HD Wallpapers maa durga hd wallpaper full screen ≤5 1
5
4D Maa Durga Live Wallpaper भक्ति वॉलपेपर वीडियो ≤5 8
6
Maa Durga HD Wallpapers durga maa wallpaper hd 21 30
7
Durga Maa Live Wallpaper HD durga devi live wallpaper hd ≤5 2
8
Goddess Durga Live Temple : Navratri Special goddess durga 26 30
9
Durga Maa Songs Audio in Hindi superhit hindi song of mata durga download ≤5 1
10
Durga Kavach and other powerful durga maa mantras durga shakti mobile app ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bhajan 53 65 250+ 16
anuradha paudwal 46 27 250+ 142
aarti 43 60 250+ 15
lakshmi 43 50 250+ 6
bhakti songs 43 12 250+ 30

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hindi Bhajan MP3 हिंदी भजन और आरती Music App bajan 33 6
2
2000 Bhajans - Hindi Bhajan Bhakti Aarti Songs bhajans 53 18
3
Krishna Bhajan Bhakti Songs - Audio + Lyrics bhajan krishna 41 30
4
Bhakti Songs : Aarti, Bhajan, Mantra, Chalisa bhakti song 43 12
5
Bhajan Ganga ganga diary ≤5 30
6
All in one Bhajans Chanting balaji bhajan download app ≤5 3
7
Bhajan Diary bhajan diary app download ≤5 3
8
Nepali Khristiya Bhajan bazan 12 36
9
भजन आरती/ Bhajan Aarti aarti and bhajan ≤5 1
10
भजन संग्रह ( Bhajan Sangrah ) भजन संग्रह ≤5 1

These five keywords: “bhajan”, “anuradha paudwal”, “aarti”, “lakshmi”, “bhakti songs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hindi Bhajan MP3 हिंदी भजन और आरती Music App”, “2000 Bhajans - Hindi Bhajan Bhakti Aarti Songs”, “Krishna Bhajan Bhakti Songs - Audio + Lyrics”, “Bhakti Songs : Aarti, Bhajan, Mantra, Chalisa”, “Bhajan Ganga”, “All in one Bhajans Chanting”, “Bhajan Diary”, “Nepali Khristiya Bhajan”, “भजन आरती/ Bhajan Aarti”, “भजन संग्रह ( Bhajan Sangrah )”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “durga maa”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “durga maa