"drink game" App Store Keywords Research Case | ASOTools
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"drink game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drink game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fom”, “green screener”, “slicer”, “star trek fleet command”, “plantation”, “ham”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drink game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drink game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
drink games 36 7 250+ 53
do or drink game 18 7 250+ 86
drink app game 12 4 250+ 72
drink maker game ≤5 9 250+ 125
juicy fruit drink maker - free food cooking game ≤5 30 250+ 139

The search volume of the core keyword drink game in Google App Store reached 32, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Drink Your Phone - iDrink Drinking Games (joke) smouthy 55 60
2
Drink Simulator - Drink Cocktail &Juice Mixer Joke коктейль 26 10
3
Drink Extreme (Drinking games) liquor game 12 8
4
Drink Roulette ???? Drinking Games app drinking games 46 14
5
Do or Drink - Drinking Game drinking card game 33 5
6
Drink it - Drinking Game card drinking games 33 6
7
Truth or Dare: Dirty & Evil Drinking Game plead the fifth 21 17
8
iPuke: Drinking game puke 26 36
9
Drink Cocktail Joke drinke 50 31
10
Drink! The Drinking Game ???? free drinking game apps ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pintertse 66 30 250+ 249
srades 63 48 250+ 206
slime 60 72 250+ 67
cultura 60 48 250+ 86
cocola 60 43 250+ 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
2
Avocation - Habit Tracker чеклисты 23 21
3
Pinterest printreste 87 56
4
Waze - GPS, Maps, Traffic Alerts & Live Navigation gos 72 61
5
Pinterest Lite intéressé 26 41
6
Parchisi STAR Online leura mer 77 61
7
Wattpad - Read & Write Stories wattpad 73 45
8
Fresh EBT - Food Stamp Balance fresh 50 65
9
Netflix nèlix 93 68
10
Canva: Graphic Design, Video Collage, Logo Maker саnva 82 63

These five keywords: “pintertse”, “srades”, “slime”, “cultura”, “cocola”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Spotify: Listen to new music, podcasts, and songs”, “Avocation - Habit Tracker”, “Pinterest”, “Waze - GPS, Maps, Traffic Alerts & Live Navigation”, “Pinterest Lite”, “Parchisi STAR Online”, “Wattpad - Read & Write Stories”, “Fresh EBT - Food Stamp Balance”, “Netflix”, “Canva: Graphic Design, Video Collage, Logo Maker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drink game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drink game