"drills" App Store Keywords Research Case | ASOTools
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"drills" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drills” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “the home depot”, “deleted facebook”, “guerra mundial z”, “geisha”, “tkgm”, “bloodlines”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drills” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drills from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
math drills 22 22 250+ 122
soccer drills 17 6 250+ 54
basketball drills 13 7 250+ 57
soccer drills for kids 12 7 250+ 72
football drills 12 4 250+ 63

The search volume of the core keyword drills in Google App Store reached 46, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 32 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
maDrills akt combatives ≤5 30
2
Dry Practice Drill go drill ≤5 9
3
Pool Drills pool drillbook free ≤5 30
4
Drill Bit Charts drill size charts 10 6
5
Simulator Drills Sounds بازی دریل برقی ≤5 13
6
Drills softball coaching drills ≤5 30
7
SoccerXpert Coach App - Drills & Practice Planning soccerxpert ≤5 16
8
Drills mortar gun drills ≤5 30
9
Drill - into the earth drill 36 47
10
Math Drills Online math drills 22 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
slack 66 40 250+ 165
trelli 63 38 250+ 177
asanas 56 12 250+ 36
out 55 68 250+ 57
asana 54 32 250+ 119

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Slack slak 65 41
2
Spec by Slack slak 65 41
3
Slick for Slack slick for slack ≤5 25
4
Sloice - Voice Message for Slack hooloop memo - voice for slack ≤5 30
5
Asana: Your work manager asana 54 32
6
Twist: Communication & Collaboration for Teams twists 38 14
7
Lichess4545 Slack Notifier slack technologies inc ≤5 30
8
GitHub guthub 65 15
9
#SlackVoice Slack Voice App- try free for 7 days. skack 43 44
10
Google Chat chat 59 93

These five keywords: “slack”, “trelli”, “asanas”, “out”, “asana”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Slack”, “Spec by Slack”, “Slick for Slack”, “Sloice - Voice Message for Slack”, “Asana: Your work manager”, “Twist: Communication & Collaboration for Teams”, “Lichess4545 Slack Notifier”, “GitHub”, “#SlackVoice Slack Voice App- try free for 7 days.”, “Google Chat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drills”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drills