"drawing games" App Store Keywords Research Case | ASOTools
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"drawing games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drawing games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “disney games”, “statuss”, “lego masters”, “eros now”, “stella's”, “traducciones”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drawing games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drawing games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
drawing games for kids 16 13 250+ 157
drawing games for free 15 19 250+ 175
free drawing games 14 20 250+ 179
kids drawing games 13 11 250+ 155
drawing games 3d 11 16 250+ 142

The search volume of the core keyword drawing games in Google App Store reached 41, its difficulty level reached 33, and the number of apps related to it reached 250+, among them, there are 186 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pixel Art: Color by Number pixel art 55 63
2
ColorMe: Coloring book & Coloring games evryone 39 50
3
Boxel Craft 3D & Paint - Color by number voxel art craft by number ≤5 9
4
Kids Doodle - Color & Draw Free Game dooding 60 61
5
Recolor: Adult Coloring Book - Color and Relax revolor 48 55
6
Draw Story: Love the Girl i love you drawing 12 10
7
Animal Coloring Book animal coloring 22 19
8
Draw it quik draw 50 24
9
Animals coloring pages : Drawing games for kids animal draw coloring for kid ≤5 4
10
Learn to Draw Princess color and draw princess ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
foodo 77 42 248 220
cleverness 68 62 250+ 239
fbac 68 59 250+ 237
lce cream 68 7 250+ 80
draeing 66 31 250+ 195

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
FOODO-BENIN foodo world ≤5 30
2
Crowd City city 52 91
3
FOODO - Food Ordering App ordering 30 49
4
Scribble Rider scribbler 50 47
5
foodora - Local Food Delivery foodora 35 26
6
Stack Colors! space colors 26 19
7
Shortcut Run short cut 46 15
8
Cross Fight road fight 11 16
9
Cube Surfer! cubos 56 18
10
Move.io: Move Stop Move - Stickman Crowd 3D move it 3d ≤5 30

These five keywords: “foodo”, “cleverness”, “fbac”, “lce cream”, “draeing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “FOODO-BENIN”, “Crowd City”, “FOODO - Food Ordering App”, “Scribble Rider”, “foodora - Local Food Delivery”, “Stack Colors!”, “Shortcut Run”, “Cross Fight”, “Cube Surfer!”, “Move.io: Move Stop Move - Stickman Crowd 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drawing games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drawing games